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Export News
11-06-2025
In 2024, the global market for toilet paper exports reached a value of US$5.1 billion, reflecting the total sales generated by exporting nations.
This figure marks a 14.5% increase compared to the $4.44 billion recorded in 2020. However, growth between 2023 and 2024 was modest, with exports rising by just 0.9%, up from $5 billion the previous year.
The top five exporters of toilet paper in 2024 were: Mainland China, Germany, Canada, Poland, Italy
Together, these countries were responsible for 39.8% of the world's toilet paper exports, showcasing their dominant positions in the industry.
Export Trends by Continent
From a regional standpoint:
·Europe led the global toilet paper export market with shipments valued at $2.91 billion, which accounted for 57.3% of the worldwide total.
·Asia followed with a 21% share.
·North America contributed 12.3%.
·Smaller shares came from:
·Latin America (excluding Mexico, but including the Caribbean): 7.7%
·Africa: 1.3%
·Oceania (notably New Zealand and Australia): 0.3%
Toilet paper is classified under the Harmonized Tariff System code 481810, covering rolls for sanitary use.
Top 25 Toilet Paper Exporters in 2024 (by value)
1.Mainland China – $727.6M (14.3%)
2.Germany – $395M (7.8%)
3.Canada – $329.3M (6.5%)
4.Poland – $314.3M (6.2%)
5.Italy – $254.7M (5%)
6.France – $252.4M (5%)
7.Sweden – $230M (4.5%)
8.United States – $220M (4.3%)
9.Portugal – $217.1M (4.3%)
10.Spain – $175.8M (3.5%)
11.Austria – $162M (3.2%)
12.El Salvador – $160.7M (3.2%)
13.United Kingdom – $135.8M (2.7%)
14.Belgium – $127.2M (2.5%)
15.Guatemala – $108.7M (2.1%)
16.Slovakia – $104.7M (2.1%)
17.Netherlands – $94.6M (1.9%)
18.Türkiye – $86.5M (1.7%)
19.Mexico – $77.7M (1.5%)
20.Slovenia – $73.7M (1.5%)
21.Indonesia – $63.8M (1.3%)
22.Malaysia – $54.6M (1.1%)
23.Serbia – $51.6M (1%)
24.South Africa – $50.1M (1%)
25.Jordan – $47.2M (0.9%)
These 25 countries collectively accounted for 88.9% of all global toilet paper exports in 2024.
Fastest-Rising and Declining Exporters
Highest Growth (2023–2024):
·Jordan: +65.4%
·Portugal: +32.8%
·Indonesia: +25.9%
·Spain: +22.9%
·Steepest Declines:
·Mexico: –16.6%
·El Salvador: –14.4%
·Türkiye: –12.6%
·Guatemala: –8.1%
·Belgium: –6.1%
Notable Exporters of Toilet Paper Products
According to data from Tendata, the following companies stand out in the global export of toilet paper and hygiene-related tissues:
1.Kimberly-Clark de México S.A.B. – 21.54% ($91.46M)
2.Lila Kağıt Sanayi ve Ticaret A.Ş. – 10.48% ($44.52M)
3.Colombiana Kimberly Colpapel S.A.S. – 7.93% ($33.69M)
4.Aktül Kağıt Üretim Pazarlama A.Ş. – 5.17% ($21.96M)
5.Essity Higiene y Salud México SA de CV – 3.83% ($16.25M)
6.Công Ty Cổ Phần Giấy Sài Gòn – 3.28% ($13.91M)
7.Công Ty CP Xuất Nhập Khẩu Bắc Giang – 3.01% ($12.77M)
8.Hayat Kimya Sanayi A.Ş. – 2.94% ($12.47M)
9.Công Ty TNHH JP Corelex Việt Nam – 2.82% ($11.96M)
10.Công Ty TNHH Giấy Xuân Mai – 2.76% ($11.71M)
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