From July 18 to 20, the 20th Mid-Year Tendata Managers' Conference was successfully held in Nanxun, Zhejiang. Centered on the theme of the “Customer Value Flywheel”, this in-depth forum clearly demonstrated how this private enterprise has secured its leading position in the global trade data service industry by consistently upholding a customer-centric approach over the past two decades.

1. From Strategy to Execution: Anchored in Customer Value

“Tendata's goal is to become a bridge connecting global markets — and the cornerstone of that bridge is creating real value for our customers,”

said Tendata CEO Pang Jingfang during the conference.

The company treats customer satisfaction as the driving force of its business engine. This is rooted in a deep commitment to delivering customer value:

·Uncovering actionable trade data to help businesses analyze market trends, avoid risks, and identify high-potential buyers.

·Optimizing supply chains to reduce operational costs.

·Customizing solutions to meet unique needs and upgrading platform services to adapt to diverse trade scenarios.

Tendata's strategic planning and operational execution are all tightly aligned with the principle of “exceeding customer expectations”, empowering clients with technology for sustainable, high-quality growth.

>> Free trial of trade data from 228 countries and regions <<

2. Brand Power = Competitive Power: Building Trust Through Value

This year, Tendata unveiled a charming new brand mascot — TOMO, a minimalist, stylized “tree man” symbolizing growth, trust, and approachability.

With a clean design featuring blue-green tones and soft, rounded edges, TOMO embodies Tendata's global-friendly identity. A fresh vine on its head subtly reinforces the brand's mission:

“To make trade data services accessible and impactful.”

Tendata's VP shared:

“From optimizing the website experience and expanding our social media presence (WeChat, short videos, etc.) to sharing valuable trade insights and participating in industry expos — we're engaging customers across multiple touchpoints.”

A prime example of this is Tendata's ecosystem partner Tiancai Education Group, whose President stated:

“By integrating Tendata's Foreign Trade Pro tools into our end-to-end solutions, we can precisely target the growth pain points of enterprises. This reflects how Tendata embeds customer value into every aspect of its ecosystem collaboration.”

>> Free trial of trade data from 228 countries and regions <<

3. Dual Engine: Product + Service Focused on Customer Needs

Guided by the principle of “Customer-Driven R&D,” Tendata's product team continues to focus on solving real-world foreign trade problems.

Highlights from the first half of 2025 include:

·Expanded trade databases for broader information access.

·New tools targeting niche trade scenarios.

·AI-powered features that boost operational efficiency by 30%.

For the second half of the year, the product and tech roadmap remains centered on customer value — improving usability, responsiveness, and product performance, ensuring clients can navigate foreign trade with greater ease and efficiency.

>> Free trial of trade data from 228 countries and regions <<

4. From Individual to Team: Amplifying Customer Value through Collaboration

In H1 2025, Tendata's Partner Director emphasized:

“Improving performance and optimizing team management ultimately serves one purpose — creating greater value for more customers.”

Tendata adopts a long-term mindset of “respecting time and business”, implementing phased team training, onboarding systems, and performance models to help global offices better understand client needs and deliver value.

Two sales managers at the event confirmed a clear industry shift:

Customer decisions are becoming value-driven, not price-driven.

This requires Tendata to evolve from a “data provider” to a “data-value application partner.” Customers don't just want access to data — they want growth powered by it.

The sales team has transitioned from “person-to-person” selling to “case-based learning”, using real success stories to showcase and build belief in Tendata's value.

At Tendata, every strategic decision begins with customer needs.

That vision drives our brand, product, and team development.

Customer success is the true measure of our own success.

This is not only how Tendata has thrived for 20 years — It's also the core of our mission: “Empowering customers with data to unlock unlimited business opportunities.”

>> Free trial of trade data from 228 countries and regions <<