Tendata AI 
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2026-07-16
When AI is no longer just about checking vocabulary or drafting emails, but can conduct customer background checks, select markets, and define strategy — the underlying logic of the foreign trade business is being rewritten. Twenty years ago, Tendata's goal was to give Chinese foreign trade enterprises access to global trade data. Twenty years later, Tendata's goal is to give every foreign trade enterprise access to a "McKinsey.">>Know More About Tendata<<
From Data Company to AI Company: A Belated "Cognitive Recalibration"
In mid-July, Tendata held its 21st Semi-Annual Managers' Conference. At the meeting, I repeatedly emphasized one thing:
"AI is not a choice — it is an inevitability. It is both the cornerstone of product competitiveness and a critical tool for internal efficiency."
Some call this a transformation. I think it's more like a "cognitive recalibration."
For the past 20 years, Tendata has been doing one thing: cleaning, organizing, and connecting global customs data. Tendata's data sources cover 228 countries and regions, over 230 sub-industries, and more than 850 million enterprise contact records.
But data is like crude oil — it has no value until refined. Crude oil becomes gasoline to power cars; data must be processed by AI to power foreign trade decisions.
In April this year, Tendata Foreign Trade Cloud V6.0 was officially launched. Powered by Tendata's self-developed foreign trade large language model and massive global trade data, it achieved a leap from "AI + Big Data" assisted application to AI-driven, full-chain intelligent decision-making.
Tendata AI operates in the vertical domain of foreign trade — it knows what an HS code is, what a procurement cycle is, what cargo abandonment risk means. It understands the questions that foreign trade professionals truly care about. >>Request a demo for Tendata AI<<
Tells you "Brazil has market potential"
Writes a beautifully worded but impractical outreach email
It's writing essays
Tells you "who in Brazil is buying, how much, and at what competitors' prices"
Generates an outreach email where every sentence is backed by real procurement records
It's making judgments
One is writing essays; the other is making judgments. That's the difference. For customers, "having data" has nothing to do with them — "using AI to help you make money" is what matters.>>Request a demo for Tendata AI<<
6 People, 60 Million: Results Driven by Tendata AI
Changzhou Better Lighting Manufacturing Co., Ltd. is a Tendata client. Their General Manager, Jin Xiaojun, shared with me how his company has changed — they make mid-to-high-end custom lighting, with a foreign trade team of 6 people generating 60 million yuan in annual revenue.
In the past, customer development meant scouring Google, flipping through Yellow Pages, and casting a wide net. Send a thousand emails, get three or five replies, and still have no clear picture of who the customer really is.
Changzhou Better Lighting: From Passive Order-Taking to Data-Driven Decisions
Now, with Tendata AI, he enters a company name and gets a deep background check report in 30 seconds — procurement scale over the past three years, supply chain structure, payment punctuality, key decision-maker profiles — all laid out. Whether it's a real buyer, how strong they are — clear at a glance.
Previously, customer background checks meant either piecing together fragmented information or hiring a commercial consulting firm — a single report could cost hundreds of thousands of yuan, far beyond what a small factory could afford.
More importantly, the decision-making logic has changed. Taking orders used to be like opening a blind box — a new customer comes in, should you invest resources to follow up? Is it worth it? How much can you earn? You had no idea. Now Tendata AI helps him settle the biggest muddled account: the marginal cost of management and operations. Using data to assess risk rather than gambling on experience.
Jin Xiaojun steadily develops 3–5 major clients each year — not by mass-emailing and hoping for luck, but through precise outreach after the data points the way. Before trade shows, he uses Tendata AI to identify all target-market customers, then goes straight to direct outreach on-site.
Using AI and Trade Data to Become the "McKinsey" of Foreign Trade
Jin Xiaojun's story is not an isolated case. Over the past year, I've met with dozens of foreign trade business owners — from small workshops with a handful of people to factories with hundreds of workers, from Yiwu to Foshan to Dongguan. They are all experiencing the same thing: AI is changing the rules of foreign trade.
It's not about gaining another handy tool — the entire underlying logic of the business is shifting. I break it down into four dimensions.
From "Waiting for Customers" to "Selecting Markets" → Market Initiative
The core of traditional foreign trade is "waiting" — waiting for inquiries, waiting for trade shows, waiting for repeat orders from existing clients. A hardware accessories business owner told me he'd been in foreign trade for 15 years and had never once proactively chosen a market — he simply did business with whichever country his customers happened to be in.
Tendata AI breaks this pattern. Enter a product category, and AI tells you which global markets are growing, which are shrinking, and which your competitors haven't noticed yet. This isn't something you can learn from reading the news — it's a judgment based on real trade flows. Choose the right market, and everything that follows becomes meaningful.>>Request a demo for Tendata AI<<
From "Gut Feel" to "Clear Accounting" → Decision Visibility
What foreign trade bosses fear most isn't having no orders — it's taking an order and not knowing whether they're actually making money. Is a new client worth investing resources in? Should a product line with increasingly thin margins be cut? In the past, it was all about intuition — those with good intuition survived, those with bad intuition lost money without even understanding why.
Now Tendata AI settles the accounts in 30 seconds: procurement volume, supply chain stability, payment punctuality, who the decision-makers are. AI isn't making the decision for you — it's ensuring that you no longer have to decide with your eyes closed.>>Request a demo for Tendata AI<<
From "Manpower Tactics" to "Precision Strikes" → Organizational Efficiency
In the foreign trade industry, 80% of revenue comes from 20% of customers — but finding that 20% used to require massive human trial and error. Send 1,000 emails, get 3 replies. Follow up on 100 leads, close 3 deals.
AI gives small teams the efficiency of large ones. 6 people generating 60 million isn't because everyone is working harder — it's because before each person makes a move, Tendata AI has already filtered out 80% of the invalid targets. From mass-sending 1,000 emails to get 3 replies, to precisely reaching out to 10 and closing 3.>>Request a demo for Tendata AI<<
From "Using AI to Do Things" to "Using AI to Think" → Strategic Elevation
Many foreign trade professionals still use AI at the level of "help me write an email" or "help me translate a contract." This merely replaces repetitive labor, and the ceiling is very low.
The real upgrade is using Tendata AI to help you think: Should I enter this market? Should I pursue this client? Should I cut this product line? These are questions that only seasoned industry veterans used to dare to decide. Now AI puts the basis for judgment right in front of you, so you can make the call with confidence.
Positioning: The "McKinsey" of Foreign Trade
Ultimately, the strategic transformation of a foreign trade enterprise isn't complete just because you bought an AI tool. It's about how, after using Tendata AI, your decision-making changes, your organization changes, and your competitive logic changes. It used to be about outworking others with sheer effort, experience, and connections. Now it's about who can use AI to calculate more clearly, see markets more sharply, and allocate resources more precisely.
The era of tools has changed.
It used to be about whether you had tools. Now it's about whether AI can deeply integrate into and drive your business. Tendata AI helps you seize the initiative when interpreting data structures — always one step ahead of your peers.
>>Request a demo for Tendata AI<<
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