In 2024, global exports of toothpaste reached a total value of US$4.61 billion.

This figure reflects a 12.7% growth compared with 2020, when worldwide toothpaste exports stood at $4.1 billion. On a year-over-year basis, global toothpaste shipments edged up slightly by 1.2%, from $4.56 billion in 2023.

The five leading toothpaste exporters in 2024 were mainland China, Poland, Germany, Mexico, and Slovakia. Together, these nations represented 44.4% of global toothpaste export sales.

Regional Overview

From a continental standpoint, Europe dominated toothpaste exports with a total value of $2.53 billion, accounting for 55% of global supply.

Asia ranked second, contributing 27.7%, followed by North America with 11.5%.

Smaller shares originated from Latin America (3.7%), Africa (1.6%), and Oceania (0.5%), the latter led by Australia, New Zealand, and Fiji.

For reference, the Harmonized System (HS) code 330610 applies to toothpaste (or dentifrices), including professional dental formulations.

Top 15 Toothpaste Exporters (by Country, 2024)

1.Mainland China – US$569.3 million (12.3%)

2.Poland – $462.2 million (10%)

3.Germany – $456.6 million (9.9%)

4.Mexico – $285 million (6.2%)

5.Slovakia – $274.3 million (5.9%)

6.Thailand – $272.4 million (5.9%)

7.United States – $244.4 million (5.3%)

8.United Kingdom – $201.8 million (4.4%)

9.Netherlands – $152.1 million (3.3%)

10.France – $139 million (3%)

11.Belgium – $138.6 million (3%)

12.Italy – $116.3 million (2.5%)

13.India – $91.6 million (2%)

14.Ireland – $89.2 million (1.9%)

15.Denmark – $77.5 million (1.7%)

Collectively, these 15 nations supplied over 77% of total global toothpaste exports in 2024.

Export Growth Trends

Among top exporters, the fastest-growing toothpaste suppliers since 2023 were:

·Italy (+35.7%)

·Denmark (+29.7%)

·Ireland (+18.6%)

·Mainland China (+17.1%)

In contrast, several major exporters experienced declines in sales, including:

·Belgium (-7.2%)

·United States (-6.9%)

·Mexico (-5.3%)

·Thailand (-3.5%)

Leading Global Toothpaste Brands (2024)

According to Tendata Global Trade Data, the following companies ranked among the top 10 toothpaste exporters worldwide in 2024:

1.ДОЧІРНЄ ПІДПРИЄМСТВО КОНДИТЕРСЬКА КОРПОРАЦІЯ РОШЕН УКРАЇНА – 7.92% ($33.18M)

2.COLGATE-PALMOLIVE COMPAÑIA – 7.58% ($31.78M)

3.COLGATE-PALMOLIVE INDIA LTD – 7.48% ($31.35M)

4.UNILEVER VIETNAM INTERNATIONAL CO., LTD. – 6.46% ($27.07M)

5.PROCTER & GAMBLE – 3.61% ($15.12M)

6.ТОВ ЕКО СНЕК – 3.34% ($13.99M)

7.THE HIMALAYA DRUG COMPANY – 3.2% ($13.39M)

8.ТЗОВ АРІЄС УКРАЇНА – 2.19% ($9.19M)

9.ТЗОВ СТАЛЬБАУ – 1.69% ($7.07M)

10.ТОВ ШОКОЛАДНА КОМПАНІЯ МИР – 1.53% ($6.4M)