Global spending on imported beauty cosmetics and skincare products reached US$79.3 billion in 2025, reflecting continued consumer demand for personal care and beauty products across international markets.

Compared with US$74.6 billion in 2021, worldwide imports of beauty and skincare products increased by 6.3% over the past five years. On a year-over-year basis, import expenditures climbed 5.1%, rising from US$75.5 billion in 2024.

The leading import markets for beauty cosmetics and skincare products in 2025 were China, the United States, Germany, Hong Kong, and the United Kingdom. Together, these five economies accounted for 39.4% of total global imports in this product category.

Beauty and Skincare Imports by Region

Asia remained the largest destination for imported beauty and skincare products in 2025, with total purchases valued at US$32.6 billion, representing 41.1% of global imports.

Europe ranked second, accounting for 39.2% of worldwide imports, while North America captured 13.2% of total spending on imported beauty and skincare goods.

Other regions represented smaller shares of global demand:

· Latin America and the Caribbean (excluding Mexico): 3.0%

· Oceania: 1.9%, led by Australia and New Zealand

· Africa: 1.6%

For trade classification purposes, beauty cosmetics, makeup preparations, skincare products, and sunscreens fall under HS Code 3304.

Largest Beauty Cosmetics and Skincare Importers

The following countries imported the highest values of beauty and skincare products during 2025:

1. China — US$12.7 billion (16.0%)

2. United States — US$7.5 billion (9.4%)

3. Germany — US$4.0 billion (5.0%)

4. Hong Kong — US$3.9 billion (4.9%)

5. United Kingdom — US$3.2 billion (4.0%)

6. France — US$3.15 billion (4.0%)

7. Singapore — US$2.6 billion (3.2%)

8. Poland — US$2.3 billion (2.9%)

9. Spain — US$2.06 billion (2.6%)

10. Netherlands — US$2.06 billion (2.6%)

11. Canada — US$1.89 billion (2.4%)

12. Italy — US$1.87 billion (2.4%)

13. Japan — US$1.85 billion (2.3%)

14. United Arab Emirates — US$1.5 billion (1.9%)

15. Belgium — US$1.4 billion (1.7%)

Collectively, these 15 countries were responsible for 65.4% of total global imports of beauty cosmetics and skincare products in 2025.

Fastest-Growing Import Markets

Several countries experienced particularly strong growth in beauty and skincare imports between 2024 and 2025. The most notable increases were recorded by:

· Poland: +40.6%

· Spain: +26.0%

· Germany: +23.8%

· Italy: +21.1%

These gains reflect rising consumer demand, expanding retail channels, and growing interest in premium beauty products.

Countries with Declining Import Demand

Not all major markets increased their purchases. Some countries recorded lower import values compared with 2024, including:

· United Arab Emirates: -9.4%

· Canada: -5.3%

· Singapore: -4.6%

· United States: -4.1%

Despite these declines, each remained among the world's largest importers of beauty and skincare products.

Leading Beauty Cosmetics and Skincare Importing Companies in 2025

According to Tendata import data, the following companies ranked among the top importers of beauty cosmetics and skincare products worldwide in 2025: >>Find Beauty Cosmetics and Skincare Importers through Tendata

1. DUFRY LOJAS FRANCAS LTDA — 30.73% market share (US$1.41 billion)

2. DUFRY DO BRASIL DUTY FREE SHOP LTDA — 10.41% (US$477.66 million)

3. BTG PACTUAL COMMODITIES SERTRADING S.A. — 9.42% (US$432.17 million)

4. COMEXPORT TRADING COMERCIO EXTERIOR LTDA — 7.34% (US$336.94 million)

5. EXIMBIZ COMERCIO INTERNACIONAL S.A. — 6.52% (US$299.32 million)

6. QUATTROR COMERCIAL LTDA — 2.48% (US$113.74 million)

7. FRABEL — 2.39% (US$109.47 million)

8. ELCA COSMETICS PVT LTD — 2.31% (US$106.05 million)

9. TRANSBEL — 1.32% (US$60.72 million)

10. SWISS BEAUTY COSMETICS PRIVATE LIMITED — 0.96% (US$43.94 million)

These companies played a significant role in the global beauty and skincare supply chain, importing a wide range of cosmetics, personal care products, and skincare solutions to meet growing consumer demand across international markets in 2025.