Global vanilla exports reached US$304.3 million in 2025, reflecting another challenging year for the international vanilla trade.

Compared with US$946.5 million recorded in 2021, the total value of worldwide vanilla exports declined by 67.9% over the past five years. On an annual basis, export earnings also dropped significantly, falling 29.1% from US$429.2 million in 2024.

Vanilla is derived from the pods of orchids, most notably the flat-leaved vanilla orchid originally associated with Mexico. Today, it is one of the world's most valuable natural flavorings, widely used in baking, confectionery, beverages, dairy products, perfumes, cosmetics, and aromatherapy.

In terms of export value, Madagascar remained the world's largest vanilla exporter in 2025, followed by France, Germany, Uganda, and Canada. Together, these five countries accounted for 74.7% of total global vanilla exports, highlighting the concentration of production and trade among a handful of suppliers.

Located off the southeastern coast of Africa, Madagascar continues to dominate the global vanilla market thanks to its ideal growing conditions and long-established cultivation industry.

Looking at exports by region, Africa contributed the largest share of global vanilla exports in 2025, generating US$149.7 million, or 49.2% of worldwide export value. Europe ranked second with 31.8%, followed by North America (7.6%), Asia (6.8%), and Oceania (4.3%), led by Papua New Guinea. Latin America, excluding Mexico but including Caribbean nations, represented a relatively small
0.3% of total exports.

On the import side, the United States was the world's largest vanilla importer in 2025. Other major importing countries included France, Germany, the Netherlands, and Canada. Collectively, these five markets purchased 73.5% of all vanilla imported worldwide by value.

The trade distribution also shows that while only 84 countries exported vanilla in 2025, imports were spread across 149 countries and territories. Although the leading five exporters controlled 74.7% of export value, the top five importers represented a slightly smaller 73.5% share of global imports, indicating somewhat broader demand across international markets.

From a continental perspective, Europe was the largest destination for vanilla imports, accounting for 56.1% of global purchases. North America ranked second with 33.5%, followed by Asia (6.2%), Africa (2.3%), and both Latin America (excluding Mexico but including the Caribbean) and Oceania at 0.9% each. Australia and New Zealand remained the primary importers within Oceania.

For customs classification, vanilla is identified under two 6-digit Harmonized System (HS) codes: 090510 for whole vanilla beans that are neither crushed nor ground, and 090520 for crushed or ground vanilla.

By product category, non-crushed and unground vanilla represented 83.2% of global vanilla export value in 2025, down from 91.6% in 2024. Meanwhile, crushed or ground vanilla accounted for the remaining 16.8%, reflecting a growing share of processed vanilla products in international trade.

Top Vanilla Exports by Company

According to tendata export data, these are the top 10 Vanilla Exporters in 2025:

>>Find More Vanilla Exporters via Tendata

1.PORTFOLIO CONCENTRATE SOLUTIONS UC(10.91%, $254.15 Million)

2.ABBOTT LABORATORIES(4.23%, $98.64 Million)

3.PT TORABIKA EKA SEMESTA(2.34%, $54.55 Million)

4.SIGMA ALIMENTOS COSTA RICA S A(2.1%, $48.97 Million)

5.ABBOTT MANUFACTURING SINGAPORE(1.85%, $43.16 Million)

6.PT MONDELEZ INDONESIA MANUFACTURING(1.49%, $34.66 Million)

7.COMPAÑIA DE GALLETAS POZUELO DCR S A(1.31%, $30.45 Million)

8.MONDELEZ PERU S A(1.23%, $28.61 Million)

9.COSTCO WHOLESALE CORPORATION(0.81%, $18.78 Million)

10.PRICESMART INC(0.79%, $18.45 Million)

Top Vanilla Imports by Company

According to tendata import data, these are the top 10 Vanilla importers in 2025:

>>See More Vanilla Importers through Tendata

1.COMERCIALIZADORA PEPSICO MEXICO(10.91%, $254.15 Million)

2.ABBOTT LABORATORIES(3.08%, $71.85 Million)

3.CÔNG TY TNHH DINH DƯỠNG 3A VIỆT NAM(2.92%, $67.99 Million)

4.ECOSSENTIAL FOODS CORPORATION(2.77%, $64.48 Million)

5.ABBOTT LABORATORIES VENICE CORPORATE CENTER(1.73%, $40.26 Million)

6.MONDELEZ PHILIPPINES INC(1.13%, $26.41 Million)

7.SERVICIOS INTEGRADOS DE COMERCIO EXTERIOR S I A S A(1.05%, $24.48
Million)

8.ABBOTT LABORATORIES DE MEXICO(1.05%, $24.46 Million)

9.ABBOTT LABORATORIES M SDN BHD(1.04%, $24.28 Million)

10.MONDELEZ COLOMBIA S A S(0.95%, $22.04 Million)

Top Vanilla Exporters by Country in 2025

The following countries generated the highest export revenues from vanilla in 2025, including both whole vanilla beans and crushed or ground vanilla.

1. Madagascar — US$128.3 million (42.2%)

2. France — US$44.3 million (14.6%)

3. Germany — US$22.5 million (7.4%)

4. Uganda — US$16.2 million (5.3%)

5. Canada — US$16 million (5.3%)

6. Netherlands — US$14.3 million (4.7%)

7. Indonesia — US$11.6 million (3.8%)

8. United States — US$7.1 million (2.3%)

9. Papua New Guinea — US$5.5 million (1.8%)

10. French Polynesia — US$5.3 million (1.7%)

11. Singapore — US$4.2 million (1.4%)

12. Poland — US$3.1 million (1%)

13. Czech Republic — US$3.1 million (1%)

14. Mauritius — US$2.9 million (1%)

15. Denmark — US$1.9 million (0.6%)

16. Saudi Arabia — US$1.8 million (0.6%)

17. Italy — US$1.43 million (0.5%)

18. Australia — US$1.43 million (0.5%)

19. South Africa — US$1.32 million (0.4%)

20. Switzerland — US$1.27 million (0.4%)

Together, these 20 countries were responsible for 96.5% of global vanilla exports in 2025, demonstrating that international supply remains highly concentrated among a relatively small number of exporters.

Several exporters recorded impressive year-over-year growth. Singapore more than doubled its vanilla exports with an increase of 112.4%, making it the fastest-growing exporter among the top 20. Denmark followed with growth of 23.4%, while Australia and the Czech Republic posted gains of 14.6% and 13.7%, respectively.

In contrast, a number of major exporters experienced declining export values. Switzerland saw the sharpest drop, with exports falling 59.4% from the previous year. Other notable declines included Madagascar (-44.6%), Poland (-44.3%), Uganda (-26.2%), and the Netherlands (-23.8%).

Top Vanilla Importers by Country in 2025

Worldwide spending on imported vanilla totaled US$348.8 million in 2025. Compared with 2021, global import value decreased by 55.4%, while imports also declined 22.5% compared with 2024, reflecting weaker demand and lower international prices.

The world's largest vanilla importing countries in 2025 were:

1. United States — US$100.5 million (28.8%)

2. France — US$82.4 million (23.6%)

3. Germany — US$38.4 million (11%)

4. Netherlands — US$19.1 million (5.5%)

5. Canada — US$16 million (4.6%)

6. Italy — US$7.5 million (2.1%)

7. Switzerland — US$7.2 million (2.1%)

8. Denmark — US$6.3 million (1.8%)

9. United Kingdom — US$5.7 million (1.6%)

10. Japan — US$5.6 million (1.6%)

11. Belgium — US$4.6 million (1.3%)

12. Mauritius — US$4.3 million (1.2%)

13. Austria — US$3.9 million (1.1%)

14. Poland — US$3.7 million (1.1%)

15. Sweden — US$3.2 million (0.9%)

16. Australia — US$2.87 million (0.8%)

17. Mainland China — US$2.86 million (0.8%)

18. Czech Republic — US$2.8 million (0.8%)

19. South Korea — US$2.6 million (0.8%)

20. Saudi Arabia — US$2.5 million (0.7%)

Collectively, these top 20 importing markets accounted for 92.4% of total global vanilla imports by value in 2025, underscoring the concentration of demand among major consumer markets.

Among the leading importers, Mauritius recorded the strongest annual growth, with vanilla imports rising 42.3%. Mainland China followed closely with a 41.2% increase, while Sweden expanded imports by 39.3% and Austria posted growth of 20.3%.

Meanwhile, several countries reduced their vanilla purchases during the year. Poland experienced the largest decline, with imports falling 37.4%. Other notable decreases were reported by Canada (-33.5%), Belgium (-31%), France (-30.9%), and Australia (-26.9%). These declines reflect softer demand across several established vanilla-consuming markets.