Since China joined the WTO, high-quality and competitively priced Chinese products have gained increasing popularity in the U.S. market. However, frequent anti-dumping measures imposed by the U.S. government have placed significant pressure on many Chinese exporters. Faced with these challenges, leading companies have sought new ways to break through adversity.

Xiamen Laisi Packaging Products Co., Ltd. is one such example. Rather than being discouraged by U.S. anti-dumping policies, the company turned challenges into opportunities. By using digital tools, it unlocked new growth momentum and ultimately achieved a remarkable doubling of sales, demonstrating strong resilience and market competitiveness.

Let's take a closer look at how Laisi Packaging grew into a leading exporter of packaging bags in China—and how it successfully responded to U.S. anti-dumping pressures.

1. Finding New Growth Solutions Under U.S. Anti-Dumping Pressure

Li Yixin, Director of Import & Export at Laisi Packaging, reflected:

“Ten years ago, as long as you had production capacity and products, customers would come to you. That era is gone.”

Today, the packaging industry faces multiple challenges:

· Increasing consumer demand for quality and aesthetics has raised standards for design, craftsmanship, and material selection

· Stricter environmental regulations require a shift from traditional ink materials to more eco-friendly alternatives, increasing both costs and technical requirements

· Intensifying competition from low-cost regions such as India and Southeast Asia

Additionally, the relocation of supply chains—especially for low- and mid-end packaging products—has impacted even higher-end manufacturers. Coupled with frequent U.S. anti-dumping actions, Chinese exporters face compressed margins and shrinking market share.

To address these challenges, Laisi Packaging made strategic adjustments:

“In 2019, we established a factory in Cambodia, shifting part of our production overseas. This not only reduced costs and improved supply chain flexibility but also effectively mitigated the impact of U.S. anti-dumping tariffs,” Li explained.

At the same time, the company strengthened its positioning in the mid-to-high-end market by developing high-value products with enhanced waterproof and environmental performance. It also invested in advanced production and testing equipment to improve product quality.

Through collaborations with well-known domestic brands such as Joeone, Xtep, and Septwolves, Laisi demonstrated its capabilities in high-end manufacturing and built a solid foundation for long-term partnerships.

2. Choosing the Right Platform: U.S. Market Growth Doubled

“Once a company reaches a certain scale, it must compete globally,” Li emphasized.

While repeat orders from existing clients are important, sustainable growth requires scalable and effective customer acquisition channels.

Initially, Laisi experimented with platforms such as Alibaba International. However, the results were not aligned with their strategic goals:

“Improving rankings to attract inquiries didn't deliver the expected results. Most leads were small-scale buyers with limited order volume, which didn't match our target of acquiring large, high-quality clients.”

In recent years, Laisi shifted its focus to Tendata, which better aligns with its needs:

· Provides comprehensive and accurate customs data

· Enables real-time insights into global market trends

· Offers integrated contact information (email, social media, etc.) for efficient outreach

“With Tendata, we can precisely identify target suppliers and buyers, especially large-scale intermediaries. For example, for our Cambodia factory targeting the U.S. market, we analyze import and export data to identify high-potential partners. As a result, our U.S. market has doubled within three years,” Li stated.

3. Customer Asset Accumulation Is More Important Than Expansion Alone

High-value clients typically share two characteristics:

（1）They already have stable suppliers

（2）They require targeted and strategic engagement

Laisi Packaging uses Tendata to implement a structured client development approach:

From exhibition leads, they first shortlist 20–30 high-potential companies, then conduct in-depth analysis through Tendata to identify:

· Main sourcing countries

· Existing suppliers and their capabilities

· Procurement patterns and cycles

Based on this analysis, they formulate targeted strategies and engage at the optimal timing:

· Identify markets affected by tariffs or anti-subsidy policies, where buyers may seek alternative suppliers

· Analyze clients' historical imports from China, including current suppliers and their strengths

· Reach out to key decision-makers using verified email and social media contacts, supported by tailored marketing materials (market insights, production capacity, equipment advantages, and case studies)

“With these three strategies, we've consistently achieved strong alignment with our clients,” Li noted confidently.

Within just three months of adopting Tendata, it became an integral part of Laisi's daily operations:

“This year alone, we have secured 3–5 TOP20 clients, with around 10 additional high-potential clients under negotiation. Combined with our strong product competitiveness and reliable delivery, clients developed through Tendata show high stability, with a repurchase rate exceeding 80%.”

Conclusion

Amid trade frictions and frequent anti-dumping investigations, global supply chains and trade patterns are undergoing profound transformation. Digital tools have become essential for navigating these challenges.

By using digitalization, companies can:

· Gain precise market insights

· Optimize supply chain operations

· Adapt strategies with greater agility

Laisi Packaging's success is built on:

· Forward-looking market insights

· Refined supply chain optimization

· Strategic platform selection

Together, these factors have enabled sustained high growth.

In this wave of digital transformation, Tendata is committed to partnering with companies like Laisi Packaging to eliminate “growth anxiety” and drive continuous business expansion.

Let's witness more companies like Laisi Packaging ride the wave of digitalization and achieve breakthrough growth in the global market.