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Export News
2025-08-12
Size of the US wine export Market
The United States is one of the largest wine export markets in the world, and driven by changes in consumer preferences and rising global demand, the US wine market will continue to grow. The characteristic of the American wine market is an increasing preference for premium wines, and consumers are increasingly willing to invest in high-quality products.
According to US trade data, in 2024, wine exports to the United States came from 73 countries, mainly concentrated in France and Italy. France’s export value to the US ranked first, reaching 2.506 billion US dollars, an increase of 0.3% compared to 2023; next is Italy, with 2.253 billion US dollars, an increase of 6.5%. These two countries together account for 70% of the total expenditure on wine exports to the United States, showing that export opportunities to the US are concentrated in premium wine segments.
At the end of 2024, both the export value and volume of wine to the United States increased slightly. The export value rose by 1.6%, reaching 6.789 billion US dollars; the export volume increased by 0.1%, totaling 1.226 billion liters. The average export price to the US was $5.54 per liter, a year-on-year increase of 1.5%. This stable growth indicates continued demand for wine exports to the US market.
2. What are the channels for exporting wine to the United States?
A. Social media marketing
Utilize mainstream American social media platforms such as Facebook, Instagram, Twitter, etc. These platforms have a huge user base and can accurately target potential wine customers based on age, gender, region, interests, and hobbies.
Advertising placement: Through the advertising placement function of social media platforms, wine advertisements are pushed to target customers, guiding them to click and enter the brand's official website or e-commerce platform for purchase—boosting awareness of your wine export business.
B. Industry forums search for target customers
The Wine Berserkers forum has been rated as the "most professional amateur wine discussion area" by Wine Spectator, gathering wine tasting diaries of ordinary enthusiasts and direct interactions with winemakers and importers.
The Wine Enthusiast Forum is a professional wine forum that gathers a large number of wine enthusiasts and practitioners. Actively answer questions, share professional knowledge, leave brand information and contact information on the forum, and attract potential wine export buyers.
C. Organize a wine tasting event
Format: Small tasting events can be held in wine specialty stores, hotels, restaurants, and other venues, inviting local wine enthusiasts, retailers, restaurant procurement personnel, and others from the United States to participate. At the tasting event, detailed information about the origin, brewing process, and taste characteristics of the wine will be introduced, allowing customers to personally experience the product quality, which can directly encourage wine export orders.
D. Global Trade Data
The quickest channel is to directly find accurate customers through global trade data and export wine to the United States. As a professional provider of global trade services, Tendata has significant advantages in this field for companies engaged in wine exports.
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Taking wine as an example, we have selected a list of active buyers with purchasing records within the past year through the Tendata platform, which is especially valuable for wine export companies.
Importers and exporters only need to enter product keywords and click once to find customers and obtain a list of potential customers. This list includes customer names, purchase amounts, purchase quantities, purchase frequencies, and recent short-term purchase intervals, helping importers and exporters quickly identify important and high-value customer groups. For wine export businesses, this means faster and more targeted market entry.
One significant advantage of Tendata is that it provides a comprehensive database of contacts, allowing you to access decision-makers' detailed information—procurement executives, senior executives, emails, and even LinkedIn and Facebook profiles—with just one click. This greatly improves work efficiency and enables wine export businesses to communicate and collaborate more effectively with target customers, ultimately increasing the success rate of wine export deals.
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