How Do You Find Potential Global Automotive Industry Customers?

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ten data blog21-02-2024

According to the statistical analysis of China Association of Automobile Manufacturers ("CAAM"), China's automobile export hit a record high in 2023, reaching 4.91 million units, up 57.9% year-on-year.


In 2023, China's auto exports reached a record high of 4.91 million units, a year-on-year increase of 57.9%. Among them, 499,000 vehicles were exported in December, up 3.5% sequentially and 54.3% year-on-year.


In 2023, passenger cars exported 4.14 million units, up 63.7% year-on-year. Among them, 422,000 passenger cars were exported in December, up 3.7% from a year earlier and 53.3% year-on-year.


In 2023, commercial vehicles exported 770,000 units, up 32.2% year-on-year. Among them, 78,000 commercial vehicles were exported in December, up 2.5% sequentially and 59.9% year-on-year.


In 2023, the export of traditional fuel vehicles amounted to 3.707 million units, a year-on-year increase of 52.4%. Among them, 388,000 units of traditional fuel vehicles were exported in December, up 0.5% from a year earlier, and up 60.3% year-on-year.


In 2023, exports of new energy vehicles amounted to 1.203 million units, up 77.6% year-on-year. Among them, 111,000 new energy vehicles were exported in December, up 15.2% sequentially and 36.5% year-on-year.


According to the data released by the China Association of Automobile Manufacturers (CAAM) earlier this month, China's automobile production and sales volume will reach 30.161 million and 30.094 million respectively in 2023, and the top 10 automobile manufacturers (groups) in terms of sales volume will include SAIC Group, China FAW, BYD, Changan Automobile, GAC, Dongfeng, Geely Holding, Chery Holding, BAIC Group, and Great Wall Motor in 2023.


CCA pointed out that the above ten enterprises compared with the previous year, BYD and Chery Holdings sales growth is more obvious, Geely Holdings, BAIC Group and Great Wall Motor sales also showed double-digit growth, Changan Automobile, China FAW and Guangzhou Automobile Group sales increased slightly, other enterprises sales declined to varying degrees.


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How Do You Find Potential Global Automotive Industry Customers?

Using Tendata's automotive export data helps companies understand market demand and competition in the automotive industry, and provides an important reference for finding potential automotive customers and making decisions.


· Analyze automotive market trends: Analyze import and export trends in the automotive market with Tendata automotive export data to understand demand and potential opportunities in target markets. Identify which vehicle types, brands or components are in high demand in importing countries to help target potential customers.


· Identify Potential Customer Countries: Use Tendata automotive export data to identify countries with higher exports of automobiles and parts. These countries may be potential customers and can be prioritized for market finding.


· Competitor Research: Use Tendata Automotive Export Data to analyze competitor performance in target markets to understand their key customers, product mix and market share. With this information, you can identify potential customer segments and develop differentiated marketing strategies.


· Reasonable Pricing Strategies: Analyze the pricing information in Tendata's automotive export data to develop reasonable pricing strategies. Understand the price sensitivities of your target markets and ensure that your products are competitive when it comes to finding customers.


· Build a Customer Database: Build a customer database based on Tendata's automotive export data, including potential customers' contact information, needs, and purchase history. Use this database to build personalized customer relationship management and improve the efficiency of finding global customers.


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