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2025-08-15
Hair export has become an increasingly important sector in global trade, driven by the rising demand for wigs, extensions, and beauty products across different markets.Hair export has become an increasingly important sector in global trade, driven by the rising demand for wigs, extensions, and beauty products across different markets.
Market Overview
1. Market size
The global hair import market demand is on the rise. The total value of the hair market is expected to reach 10.06 billion US dollars in 2024, and is projected to grow to 13.28 billion US dollars by 2026, with a compound annual growth rate of 16.06% from 2022 to 2028; The global hair import market is expected to reach 3.9152 billion US dollars in 2024, with a compound annual growth rate of 7.90% from 2024 to 2031.
2. Market driving factors
A. The increasing prevalence of hair loss has led to an increase in the adoption rate of wigs.
B. Fashion and beauty demand, driven by social media and celebrity effects.
C. The aging population is increasing, and the demand for wigs among the elderly is growing.
According to Tendata Global Trade Data, the following countries are the top 15 Countries of Hair Imports in 2024：
1.China: $540.82 million (39.56% of global hair imports)
2.United States: $98.12 million (7.18%)
3.Poland: $86.26 million (6.31%)
4.Italy: $60.56 million (4.43%)
5.Lithuania: $49.92 million (3.65%)
6.Japan: $43.74 million (3.20%)
7.Thailand: $41.97 million (3.07%)
8.Malaysia: $32.59 million (2.38%)
9.South Korea: $32.45 million (2.37%)
10.India: $26.79 million (1.96%)
11.France: $25.14 million (1.84%)
12.Germany: $23.05 million (1.69%)
13.Spain: $22.49 million (1.65%)
14.Mexico: $16.51 million (1.21%)
15.Philippines: $14.97 million (1.10%)
The United States holds the top position in hair imports with an absolute advantage, which is the result of its mature beauty industry system, diverse consumer culture, and large population base.
Peru closely follows suit. In recent years, Peru's hair consumption market has rapidly risen, and the acceptance of wigs and extensions among young people continues to increase.
Uzbekistan ranks third. As an important market in Central Asia, Uzbekistan's demand for hair imports mainly comes from the dual driving force of domestic textile and beauty industries.
In addition, Türkiye, India, Mexico and other countries also occupy a certain share in the global hair import market. These countries, with their respective market characteristics, collectively constitute a diversified pattern of the global hair import market.
According to Tendata Global Trade Data, the following companies are the largest participants in global hair import in 2024:
1. CÔNG TY TNHH NU SKIN ENTERPRISES VIỆT NAM: US$56.12 million (18.88% of relevant hair imports)
2. CÔNG TY TNHH MAY MÁC FIRST TEAM VIỆT NAM: US$44.62 million (15.01%)
3. EVERGREEN PRODUCTS FACTORY BD: US$40.48 million (13.62%)
4. CÔNG TY TNHH YOUNG IL VIỆT NAM: US$31.93 million (10.74%)
5. DYSON TECHNOLOGY INDIA PRIVATE LIMITED: US$30.75 million (10.35%)
6. CÔNG TY TNHH XIANG JIANG GROUP VN: US$26.85 million (9.04%)
7. AO L OREAL: US$23.25 million (7.82%)
8. PROCTER AND GAMBLE DISTRIBUTORSKAYA COMPANIA LLC: US$15.90 million (5.35%)
9. CÔNG TY TNHH PROCTER AND GAMBLE VIỆT NAM: US$15.54 million (5.23%)
10. PROCTER AND GAMBLE KAZAKHSTAN DISTRIBUTION LLP: US$11.76 million (3.96%)
Conclusion
Through the analysis of data from major hair importing countries and the top ten importers in 2024, we have a clear view of the pattern and vitality of the global hair import market. The United States, Peru, Uzbekistan and other countries constitute the core regions of market demand, while importers such as Royal Imex Inc and A Hair Import Inc play a key role in the supply chain. In the long run, the size of the global hair import market is expected to continue to expand.
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