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2025-08-19
Toilet paper is a lightweight paper with various characteristics such as water absorption, basic weight, thickness, volume, brightness, appearance, and comfort. It can be used for various purposes, mainly for maintaining hygiene. The expected factors driving market growth are the increasing awareness of health and hygiene, as well as the growing demand for facial tissues, which also creates greater opportunities for toilet paper importers worldwide.
In 2024, the market size of Mexico's paper industry will reach 27.22 billion US dollars, accounting for about 2% of Mexico's GDP. The Mexican paper industry has a high dependence on imported products, with imports of pulp, paper, and paper products reaching $7.63 billion by 2024. The size of the Mexican toilet paper import market is expected to reach $59.34 billion by 2033, with a compound annual growth rate (CAGR) of 6.2% from 2024 to 2033, further highlighting the strategic importance of toilet paper importers in driving market growth.
According to Tendata Global Trade Data, the Following Companies are the Largest Toilet Paper Importers in Mexico in 2024:
KIMBERLY CLARK DE MEXICO S A B：$18.85 million(17.98% )
The Mexican subsidiary of global daily necessities giant Kimberly Clark is the largest importer of paper products in Mexico, covering a wide range of products such as toilet paper and tissues.
CONVERTIDOR DE PAPEL：$13.66 million(13.03% )
One of the main local paper processing and importers in Mexico, supplying food, retail, and industrial paper products.
BEROKY：$11.22 million(10.70% )
A paper product trading and distribution company with stable market share, focusing on serving the mid to high end consumer market.
ESSITY HIGIENE Y SALUD MEXICO：$8.56 million(8.17% )
The Mexican subsidiary of Swedish hygiene giant Essity imports toilet paper and personal care products.
FABRICAS DE PAPEL POTOSI：$8.55 million(8.16% )
Mexican paper mills not only produce their own toilet paper, but also import some to enhance their product structure.
GRUPO CORPORATIVO PAPELERA：$7.20 million(6.87% )
Mexican Paper Products Group imports toilet paper and related paper products, with channels covering wholesale and retail nationwide.
CONVERTIDORA DE PAPEL DEL NOROESTE：$7.13 million(6.80% )
A paper processing company located in northwest Mexico, combining imports with local production.
FAPSA：$5.24 million(5.00% )
Mexican paper company, mainly producing household paper, imports toilet paper to supplement insufficient production capacity.
ABSORMEX CMPC TISSUE：$4.37 million(4.17% )
The Mexican subsidiary of Chile's CMPC Group focuses on the high-end household paper market.
NATURY：$4.23 million(4.03% )
Local paper product enterprise, positioned in the environmental protection and natural paper product market, imports toilet paper to meet differentiated needs.
Conclusion:
Highly concentrated: The combined market share of the top five enterprises is close to 60%, indicating a significant head effect.
Multinational giants coexist with local enterprises: international paper groups such as Kimberly Clark, Essity, CMPC compete with local enterprises.
Market segmentation: Multinational corporations focus on high-end and branded markets, while local paper industry groups mainly engage in mid to low end mass consumption and regional distribution.
Stable consumption growth: With the urbanization and improvement of living standards in Mexico, the demand for toilet paper and related household paper continues to rise.
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