Tiger Beer, invented in 1932 in Singapore, has grown to become one of the most famous and widely loved beers in Asia and around the world! Currently produced by the Asia Pacific Breweries (formerly known as Asia Pacific Brewery).

Tiger Beer is a bottled pale lager with an alcohol content of 5%. Unlike European beers, the pale lager is brewed using water, barley malt, hops, and sugar. As early as 1939, this beer won international awards for the first time. Today, this largest beer brand in Asia is available in over 70 countries across five continents. According to the slogan "It's Time for a Tiger," pale lager can be enjoyed on various occasions, best served chilled. With an alcohol content of 5%, this beer is perfect for pairing with barbecue dishes and serves as a refreshing beverage in the hot summer days.

Singapore is the largest export destination for HS code 22030000 Tiger Beer, accounting for 95.81% of the total Tiger Beer exports.

Marketing of Tiger Beer

Since its establishment in the 1930s, Tiger Beer has consistently used the slogan "It's Time for a Tiger" for decades.

The first novel of writer Anthony Burgess is titled "Time for a Tiger" (the first part of the Malayan Trilogy "The Long Day Wanes"), as beer was very popular in Malaya where Burgess worked in the 1950s.

In Burgess's autobiography, he revealed that after the publication of "Time for a Tiger," he inquired with the manufacturer Fraser and Neave for a free clock featuring the Tiger Beer slogan. However, the brewery refused to provide this gift or any other gifts. However, 14 years later, as Burgess's fame grew, the company's attitude softened. In 1970, the company granted Burgess the right to drink any of its beers for free in Singapore. However, in Burgess's own words, he responded, "But it was too late, I had become a devoted gin enthusiast."

Tiger Beer also appeared in the 2002 film "The Transporter," starring Jason Statham. In the 2008 film "Tropic Thunder," piles of Tiger Beer crates can be seen. Additionally, in the 2001 Hong Kong action thriller "The Accidental Spy," this beer is referred to as the favorite of Yuen Biao (played by Jackie Chan), who orders several bottles at a bar, and in a later scene, an empty Tiger Beer bottle is placed on his bedside table when he wakes up from a dream.

How to Understand the Import Market for Pale Beer in Your Country？

To find out if pale lager has a market in your country, you need to conduct market analysis to understand consumer interest and demand. Pale beer import data is the quickest way to help you understand the market. When not using pale beer import data, you need comprehensive market research—through social media, online platforms, word-of-mouth research among friends, and existing research data. These methods take longer, consume more resources, have slow results, and cover a smaller audience.

To fully understand the market for pale beer, consumer taste preferences, purchasing power, and their attitudes in the beer market, you can directly see it from the pale beer import data! Pale beer import data provides specific analysis of company trade situations, allowing you to see trends in the quantity and price of imported pale beer by peers, helping you analyze existing brands' performance in the local market.Tendata provides the fastest update in 3 days, showing you real-time import data, export data for pale beer, covering 91 international countries, including buyer and supplier names, and contact information for key decision-makers (phone, email, and social media).