The global flower trade continues to flourish in 2024, driven by growing demand for fresh-cut flowers, ornamental plants, and preserved floral products. Whether for weddings, hospitality design, personal gifting, or interior decoration, flowers remain an essential part of lifestyle and culture worldwide. According to Tendata, global flower imports reached a total value of $1.87 billion USD, involving 46,432 active flower importers. This highlights not only the scale of the industry but also its economic importance across various sectors.

Global Flower Import Overview

The global flower import market has seen consistent growth in recent years, fueled by expanding middle-class populations, urban beautification programs, and consumer trends toward wellness and aesthetics. Major importers span across North America, Europe, and Asia, with increased activity in developing regions like Southeast Asia and Latin America. Flower importers are evolving beyond traditional florists to include companies in retail, hospitality, real estate, and even manufacturing.

As of 2024, flower imports are no longer limited to bouquets and gifts—preserved and dried flowers are now widely used in corporate offices, eco-friendly packaging, interior styling, and retail product displays. This shift has broadened the types of businesses engaged in the import process, leading to some unexpected players in the top 10 list.

Top 10 Flower Importers in 2024

1. CÔNG TY CỔ PHẦN THÉP HÒA PHÁT DUNG QUẤT

·Market Share: 9.68%

·Import Value: $181.35 million

The leading flower importer of 2024 is a Vietnamese steel company—a surprising result that suggests large-scale use of flowers in corporate branding, events, or diversification into new sectors such as retail display or interior landscaping.

2. CÔNG TY TNHH NIPPON KODO VIỆT NAM

·Market Share: 5.23%

·Import Value: $98.02 million

Known for incense and cultural products, Nippon Kodo’s role as a flower importer likely supports its packaging, ceremonial items, or high-end retail concepts using floral aesthetics.

3. LA Z BOY MUEBLES

·Market Share: 3.26%

·Import Value: $61.14 million

This furniture brand appears to be integrating flowers into showroom design or bundled lifestyle offerings—reflecting the rising trend of using flowers to enhance home decor.

4. CÔNG TY TNHH SẢN XUẤT THƯƠNG MẠI PHÚ PHONG

·Market Share: 1.74%

·Import Value: $32.64 million

This manufacturing and trading company is likely importing flowers for seasonal products, gifting services, or boutique packaging.

5. CÔNG TY CỔ PHẦN THÉP HOÀ PHÁT HẢI DƯƠNG

·Market Share: 1.4%

·Import Value: $26.21 million

Another steel firm diversifying its operations—possibly using floral imports for internal events, showroom design, or urban landscaping efforts.

6. CÔNG TY TNHH GIẦY ATHENA VIỆT NAM

·Market Share: 0.92%

·Import Value: $17.27 million

This footwear company could be incorporating dried flowers in sustainable packaging or brand displays in its retail stores.

7. MATAMOROS HOLDINGS

·Market Share: 0.91%

·Import Value: $17 million

A holding firm with broad investments, likely backing ventures in hospitality or wellness that utilize floral imports for branding or ambiance.

8. CÔNG TY TRÁCH NHIỆM HỮU HẠN HÓA CHẤT CÔNG NGHỆ SAMSUNG VIỆT NAM

·Market Share: 0.83%

·Import Value: $15.55 million

Even major tech firms are getting involved—Samsung Tech may be importing flowers for employee programs, events, or environmental design.

9. CÔNG TY CP HÀNG HẢI DẦU KHÍ HẢI DƯƠNG

·Market Share: 0.74%

·Import Value: $13.9 million

A maritime and petroleum company with flower imports suggests investment in property development, hospitality, or corporate branding.

10. CÔNG TY TNHH THƯƠNG MẠI VÀ DỊCH VỤ LONG HƯNG

·Market Share: 0.68%

·Import Value: $12.65 million

As a trading and service provider, Long Hưng likely supplies flowers to local businesses, retailers, or event organizers.

Conclusion

The landscape of flower importers in 2024 reveals a fascinating shift: from traditional florists to corporations in steel, electronics, and furniture. This reflects the expanding uses of floral products and a broader appreciation for their visual and emotional value in both business and personal settings. With over 46,000 flower importers worldwide, the global floral supply chain is more diverse and dynamic than ever—bringing natural beauty into industries where it was once unexpected.

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