T-info
T-discovery
My
Tendata
Market Analysis
Customer
Development
Competitor
Monitoring
Customer Relationship
Market Insights
2025-07-25
To expand into new markets using trade data, follow the logical chain of “data acquisition → data cleaning → multidimensional analysis → actionable strategy.” Trade data reflects the essence of global commerce by tracking the import and export behaviors of products, companies, and countries. It plays a critical role in four key areas: market trends, competitor intelligence, customer demand, and supply chain optimization. Here's a step-by-step approach:
1. Define Objectives: Set the Direction of Analysis
Begin by clarifying your goals. Common directions include:
·Market Potential Evaluation: Assess the growth opportunities of a specific product/country/region.
·Competitor Monitoring: Identify major players, their market share, customer base, and pricing strategies.
·Customer Development: Discover potential buyers (e.g., foreign companies importing large volumes of a product).
·Supply Chain Optimization: Locate reliable suppliers, reduce logistics costs, and improve route efficiency.
·Policy Impact Assessment: Analyze the effect of tariffs, trade agreements, and regulatory changes.
Example: If the goal is to expand the market for automotive parts, focus on data such as import trends of related products, key importing countries, and major buyers in that region.
2. Access Trade Data: Choose Reliable Sources
Trade data is built on original import/export transaction records, so it's essential to use authoritative, wide-ranging, and up-to-date platforms.
1. Official Sources (Free or Low-Cost)
·China Customs (http://www.customs.gov.cn/): Offers monthly and annual statistics for China’s imports and exports, filterable by HS code, trade partner, and business type — ideal for analyzing domestic trends.
·UN Comtrade (https://comtrade.un.org/): Covers over 200 countries globally, with product classifications (HS code) and trade flow analysis — useful for understanding the global trade landscape.
·Regional Customs Offices: Provide local import/export data for regional market research.
2. Third-Party Data Platforms (Paid/Customizable)
·Professional providers (e.g., Tendata): Offer cleaned and structured datasets, including importer/exporter lists, transaction history, and multi-dimensional filters.
Note: Free data (e.g., from official sources) is better for macro trend analysis, while paid platforms provide micro-level buyer/supplier insights. Choose based on your specific needs.
(Click to access free market analysis)
3. Data Cleaning and Organization: Ensure Accuracy
Raw trade data often contains duplicates, errors, and inconsistent units, so it must be cleaned and organized:
·Deduplication & Error Correction: Remove duplicate transactions (e.g., repeated entries from the same buyer) and fix HS code mismatches (e.g., mislabeling “8501” as “8502”).
·Standardize Units: Normalize quantity units (e.g., convert “tons” to “kilograms”) and currency (e.g., convert EUR/JPY to USD based on exchange rate at the transaction date).
·Structured Organization: Categorize data by country/region, product (HS code), company (importer/exporter), and time period for easy analysis.
Tendata's Proprietary Data Governance
Tendata applies standardization to country names, company names, quantity units, transport methods, transaction types, and more — eliminating noise and enhancing accuracy. This ensures more precise market and price insights, guiding better business decisions and reducing the risk of wasting time on irrelevant leads.
Category
Leave Message for Demo Request or Questions
