How to Develop the Indonesian Market? How to Find Indonesian Customers?| Tendata

How to Develop the Indonesian Market? How to Find Indonesian Customers?

tendata blog Market Insights

ten data blog 2025-06-05

To successfully enter the Indonesian market, it's crucial to understand local characteristics, cultural practices, and legal regulations. Building strong relationships with local partners and utilizing both online and offline channels can effectively expand your business presence in Indonesia and drive growth.

indonesian market,indonesian customers,indonesian customers development

01. Indonesia Trade Shows (Second Half of 2025)

1. INDO BUILD TECH 2025 – Jakarta Building Materials Expo

·Date: July 2–6, 2025

·Venue: Jakarta International Expo (JIExpo)

·Scope: Building materials, construction equipment, interior decoration, smart home systems.

2. RubberMach Indonesia 2025 – Rubber Machinery & Raw Materials Expo

·Date: July 29–31, 2025

·Venue: Jakarta International Expo (JIExpo)

·Scope: Natural/synthetic rubber, rubber processing equipment, recycling technologies, tire production technologies.

3. Oil & Gas Indonesia 2025 – Oil & Gas Expo

·Date: September 17–20, 2025

·Venue: Jakarta International Expo (JIExpo)

·Scope: Oil & gas exploration equipment, refining tech, pipeline systems, renewable energy solutions.

4. IFMAC 2025 – Hardware and Woodworking Machinery Expo

·Date: September 24–27, 2025

·Venue: ICE (Indonesia Convention Exhibition)

·Scope: Hardware tools, woodworking machinery, locks, home hardware fittings.

5. Cosmobeaute Indonesia 2025 – Beauty, Hair & Skincare Expo

·Date: October 9–11, 2025

·Venue: Jakarta Convention Center (JCC)

·Scope: Beauty devices, cosmetics, hair tools, SPA equipment, aesthetic medicine, wellness products.

6. Indobuildtech 2025 – Jakarta Building Materials Expo

·Date: November 6–9, 2025

·Venue: ICE (Indonesia Convention Exhibition)

·Scope: Plywood, fiberboard, hardware for doors/windows, ceramic tiles, wood flooring, custom furniture, smart home systems—covering the full value chain from construction to interior design.

7. IFEX 2026 – Indonesia International Furniture Expo

·Date: March 5–8, 2026

·Venue: ICE BSD City, Batam Island

·Scope: Finished furniture (bedroom, office, outdoor), woodworking machines, crafts (bamboo, carved items), and sustainable design—focused on export-oriented markets.

8. Battery Indonesia 2026 – Battery & Energy Storage Expo

·Date: April 22–24, 2026

·Venue: Jakarta

·Scope: Lithium batteries, solid-state batteries, storage system integration, charging devices, recycling tech.

9. Solartech Indonesia 2026 – Solar PV Exhibition

·Date: April 23–25, 2026

·Venue: Jakarta International Expo (JIExpo)

·Scope: PV modules, energy storage systems, smart grid equipment, solar-powered street lighting.

10. INDOMETAL 2026 – Metallurgy & Foundry Expo

·Date: September 9–12, 2026

·Venue: Jakarta International Expo

·Scope: Metallurgical equipment, steel casting technology, industrial furnaces, metalworking machinery.

02. Popular Search Engines in Indonesia

1. Google Indonesia – https://www.google.co.id

Indonesia's most widely used search engine with a large user base.

2. Yahoo Indonesia – https://id.yahoo.com

Still popular for email and news, despite declining usage.

3. Bing Indonesia – https://www.bing.com/?cc=id

Microsoft’s engine, used especially among Windows users.

4. Baidu Indonesia – https://www.baidu.com

Popular among the Chinese community in Indonesia.

5. Yandex Indonesia – https://www.yandex.com

Russian search engine with niche interest groups in Indonesia.

03. E-Commerce Platforms in Indonesia

1. Tokopedia – https://www.tokopedia.com

One of the largest e-commerce platforms in Indonesia, offering diverse product categories.

2. Shopee Indonesia – https://shopee.co.id

Popular for its promotions and user-friendly shopping experience.

3. Bukalapak – https://www.bukalapak.com

Focuses on SMEs and individual sellers.

4. Lazada Indonesia – https://www.lazada.co.id

A regional giant offering everything from electronics to fashion.

5. Blibli – https://www.blibli.com

A local platform emphasizing user experience and customer service.

6. JD.ID – https://www.jd.id

Backed by China’s JD.com, known for genuine products and fast delivery.

7. Zalora Indonesia – https://www.zalora.co.id

Focused on fashion and lifestyle.

04. Social Media Platforms

As of January 2025, Indonesia has 143 million active social media users, accounting for 50.2% of the population.

1. Facebook – https://www.facebook.com

The most widely used platform for sharing updates and staying connected.

2. Instagram – https://www.instagram.com

Extremely popular among younger users for visual content.

3. Twitter – https://twitter.com

Used for news, real-time discussions, and interaction.

4. TikTok – https://www.tiktok.com

Huge user base, especially among youth, focused on creative short videos.

5. WhatsApp – https://www.whatsapp.com

Popular for communication, including group chats and informal business.

6. Line – https://line.me

Another popular messenger with features like voice/video calling.

7. LinkedIn – https://www.linkedin.com

Widely used by professionals and businesses.

8. Kaskus – https://www.kaskus.co.id

Indonesia's largest online forum for discussion across various topics.

05. Indonesian Business Directories (Yellow Pages)

1. Yellow Pages Indonesia – https://www.yellowpages.co.id

Main online directory for business services and contact info.

2. Indonetwork – https://www.indonetwork.co.id

A B2B-focused directory rich in company data.

3. Telkom Yellow Pages – https://www.yellowpages.co.id/telkom

Operated by Telkom Indonesia, ideal for local service providers.

4. Alamat.com – https://www.alamat.com

Offers contact info, addresses, and business details—similar to Yellow Pages.

06. All-in-One Platform for Indonesian Market Development

1. Understand Market Characteristics

After understanding your product, analyze the local demand and trends. Tools like Tendata help reveal trade flows, top importing/exporting countries, and market insights.

Example: Using HS code 8541430000 (solar cells) to explore trade dynamics.

>> Click to Explore Indonesian Customers <<

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2. Analyze Core Competitors

Study competitors to identify strengths, weaknesses, and market gaps. Tendata allows you to monitor pricing, frequency of transactions, and supply chain trends, helping you develop effective strategies.

indonesian market,indonesian customers,indonesian customers development

3. Develop High-Quality Leads

To enter the market, targeting quality buyers is essential.

Example: For solar cells (HS: 8541430000), Tendata helps identify potential buyers, their purchasing habits, quantities, and cycles.

Tendata includes a built-in contact database with access to emails, LinkedIn, and Facebook profiles of decision-makers. It links to social media platforms for easy outreach.

indonesian market,indonesian customers,indonesian customers development

Tendata's Indonesian dataset includes:

·Company Info: Importer/exporter names, addresses, buyers, owners.

·Product Info: Customs codes, descriptions.

·Price & Volume Info: Total value, quantity, deal type.

·Logistics Info: Date, ports of loading and discharge.

It helps you uncover opportunities, assess market demand, and connect with decision-makers efficiently—driving your business's secondary growth curve.

? You can request a free trial of Tendata's Indonesian customs data to see the value firsthand!

You may also be interested in:

1. The Best 10 Free Trade Data Platforms to Make Import & Export Easier!

2. What is the Best Global Trade Database?

3. Free Import and Export Data Online

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01. Indonesia Trade Shows (Second Half of 2025)