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10-06-2025
In recent years, Vietnam has emerged as one of Asia's most dynamic economies, drawing increasing attention from global investors and international businesses. For exporters and foreign trade professionals, develop the Vietnamese market is not only a strategic move to expand global reach and brand presence—it also offers substantial commercial rewards. But how can companies effectively develop the Vietnamese market? Where do you find buyers? Tendata'll walk you through everything you need to know.
I. Overview of Vietnam's Import & Export Market
Officially the Socialist Republic of Vietnam, this Southeast Asian country is located on the eastern edge of the Indochina Peninsula, sharing borders with China, Laos, and Cambodia, and boasting a coastline of over 3,260 km.
📊 Vietnam's Economic Growth (Updated 2025 Data):
Average GDP growth: 6.2% annually over the last decade
2024 GDP: $459 billion
Main sectors: Manufacturing, electronics, textiles, agriculture, oil & gas
Vietnam has become a manufacturing hub for electronics, computers, and mobile phone parts, driven by foreign direct investment (FDI) and government support. While the automobile industry is growing, local production relies heavily on imported components, with localization rates below 10%.
Agriculture remains a core part of the economy, with rice, corn, cassava, and sweet potatoes among the major crops. About 60% of the country's land is arable or forested.
II. Key Characteristics of Vietnam's Import/Export Market
Vietnam's young population (median age ~32) and rapidly growing middle class are fueling demand across consumer and industrial sectors. Meanwhile, high internet penetration (over 75%) and increasing mobile use have opened up vast digital opportunities.
🔍 Popular Search Engines in Vietnam:
Google Vietnam – The dominant search engine across all age groups
Cốc Cốc – Vietnam’s homegrown browser and search engine
VietnamNet – Offers local news and search services
🛒 Leading E-Commerce Platforms in Vietnam:
Shopee.vn – The most visited online shopping platform in Vietnam
Lazada.vn – Popular across Southeast Asia, strong presence in urban areas
Tiki.vn – Local platform known for electronics and books
Sendo.vn – Domestic platform popular in Tier 2 and Tier 3 cities
Thegioididong.com – Vietnam's top electronics retail platform
>>>> Find Buyers in the Vietnamese market <<<<
III. Vietnam's Top Import and Export Products
🔄 Key Import Categories (mainly from China):
Electronics & computer parts
Machinery & equipment
Textiles & raw materials
Steel, plastic products, chemicals
Construction materials & mobile phone components
📦 Top Export Categories (2024 data):
Electronics & components: $47B
Mobile phones & accessories: $44.2B
Machinery & tools: $35.5B
Garments & textiles: $27.8B
Footwear: $16.1B
Wood & wooden products: $10.8B
Transportation vehicles & parts: $11.6B
China remains Vietnam's largest trading partner, with two-way trade hitting $241.6 billion in 2024, accounting for nearly 24% of Vietnam’s total trade volume.
IV. How Exporters Can Develop the Vietnamese Market
If your products fall within Vietnam's high-demand import categories, you already have a head start. But how do you find actual buyers and build partnerships? Here are practical tools and platforms to help.
🎯 Recommended Tools & Resources for Market Development:
B2B Lead Generation & Customs Data:
Vietnam Buyer Discovery Tool: https://tendata.com
Vietnam Customs Data Lookup: https://vietnamdata.cn
Exchange Rate Reference: https://chl.cn/?vnd
Vietnam Company Database: https://www.cnabke.com/product/intelligent-search
Official Government Portals:
General Department of Vietnam Customs: https://www.customs.gov.vn
Ministry of Industry and Trade: https://moit.gov.vn
State Bank of Vietnam: https://www.sbv.gov.vn
Vietnam Business Directories:
YP Vietnam: http://www.yp.vn/
Vietnam Yellow Pages: https://www.yellowpages.com.vn/
✅ Why Vietnam Matters for Global Exporters
As one of Asia's most vibrant emerging markets, Vietnam offers enormous trade opportunities. With a growing digital economy, stable political climate, and favorable trade agreements (like RCEP), it’s an ideal entry point into Southeast Asia.
Businesses that move early, localize effectively, and understand the buyer landscape will be well-positioned to thrive.
📌 Bookmark this guide and explore the listed resources to start building your Vietnam export strategy today.
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