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Market Insights
07-07-2025
Indonesia, with a population of 270 million (the fourth most populous country in the world), presents vast opportunities for global importers and exporters. Due to its relatively weak industrial base, the Indonesian market relies heavily on imported goods, making it an attractive and promising destination for international trade.
Here's a practical guide to help you explore and develop the Indonesian market:
（1）Hot-Selling Product Categories in the Indonesian Market
1. Mother & Baby Products:
With 1.6 million babies born annually and a rapidly growing middle-class population, demand for baby products in the Indonesian market is booming. Online shopping habits are on the rise, further driving e-commerce growth in this sector.
2. 3C Electronics:
According to a report from Statista, the total revenue of the Indonesian market for consumer electronics reached IDR 139.746 trillion in 2020 and is expected to surpass IDR 254 trillion by 2025. Popular products include Bluetooth speakers, wireless earphones, smartwatches, and portable electronics – especially favored by Indonesia's younger generation.
3. Apparel & Footwear:
Indonesia's young demographic ensures high demand for fashion and footwear. When selecting products, consider a balance between affordability and style. Importantly, Indonesia is home to the world's largest Muslim population, so modest yet fashionable clothing has strong market potential.
4. Beauty & Personal Care:
As hygiene awareness grows post-pandemic, beauty and personal care products like sunscreen, long-wear foundations, setting sprays, and eye makeup are gaining popularity.
5. Other Trending Categories:
·Electronics: Laptops, phones, tablets, cameras, gaming consoles
·Fashion: Modest Muslim wear, handbags, shoes, cosmetics, perfumes
·Home & Living: Furniture, kitchenware, vases, decorations, lighting, curtains
·Food & Snacks: Sweets, pastries, beverages
·Outdoor & Sports: Fitness gear, bicycles, travel accessories
·Home Appliances: TVs, washing machines, air conditioners, fans, blenders
·Automotive: Cars, motorcycles, fuel products
（2）Channels to Develop the Indonesian Market
1. Indonesian Holidays to Know:
New Year's Day, Chinese New Year, Good Friday, Isra Miraj, Kartini Day (Women's Day), Labour Day, Eid al-Fitr, Eid al-Adha, Independence Day (August 17), Mother's Day, Islamic New Year, Christmas.
2. Top Search Engines in the Indonesian Market:
·Google Indonesia
·Yahoo Indonesia
·Bing Indonesia
3. Indonesian Trade Data Platforms:
Use platforms like Tendata(https://www.tendata.com) to access comprehensive trade data specific to the Indonesian market. These tools help you:
·Identify active importers
·Match products with keywords
·Analyze upstream/downstream suppliers
·Track buyer activity and discover new business leads
4. Indonesian Business Directories:
·Yellow Pages Indonesia （https://www.yellowpages.id/）
·Indonesia YP （https://www.indonesiayp.com/）
5. Top 10 Indonesian E-commerce Platforms:
·Shopee Indonesia – Leading in market share and user engagement
·Lazada Indonesia – Major competitor with wide reach in Southeast Asia
·Tokopedia – Indonesia's largest e-commerce platform
·Blibli – Offers a broad range of consumer goods
·Bukalapak – Popular local platform
·Blanja – Merged by two major companies with strong market presence
·Zalora – Southeast Asia's biggest online fashion platform
·Akulaku – Combines e-commerce with pay-later services
·Sociolla – Specializes in beauty and personal care
·Orami – Focuses on baby care and home products
6. Most-Used Social Platforms in Indonesia:
·YouTube: 65.41% usage rate
·Facebook: 60.24%
·Instagram: 30.12%
·TikTok: 26.80%
·Messaging Apps:
·WhatsApp: 98.63%
·Facebook Messenger: 46%
·Telegram: 12.91%
7. Official Trade & Economic Sites:
·Indonesian Customs: https://www.beacukai.go.id/
·Ministry of Trade: http://www.kemendag.go.id/
·Central Bureau of Statistics: https://www.fischverband.de/
8. Useful Indonesian Tools:
·HS Code Lookup: https://www.tendata.com
·Currency Converter (USD to IDR): https://www.xe.com
·Indonesian Postal Services: https://www.posindonesia.co.id/en
·Company Info Search: https://www.cnabke.com/product/intelligent-search
·Tariff Info: http://wmsw.mofcom.gov.cn/wmsw/
·Translation Tool: https://tran.httpcn.com/fanyi
Whether you're just entering the Indonesian market or seeking to grow your existing export business, these insights will help you make informed decisions. With a dynamic, mobile-first population and increasing digital activity, Indonesia remains one of the most promising markets for import and export in 2025 and beyond.
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