There are various channels for enterprises to obtain customer information and expand their markets, among which yellow pages and Global trade data are two representative tools. They have significant differences in information presentation, functional roles, and other aspects, which have different impacts on the customer development and market expansion strategies of enterprises.

As a traditional enterprise information query tool, Yellow Pages are still used by import and export enterprises to a certain extent. Here are some mainstream Yellow Pages resources:

Global Yellow Pages Platform

Yell: It is one of the globally renowned yellow pages platforms, covering multiple countries and regions, and containing a large amount of basic information about companies, including company names, contact information, business scope, etc. It is suitable for companies to conduct preliminary searches for potential customers worldwide.

Regional Yellow Pages Platform

China Yellow Pages Network : Focusing on the collection of domestic enterprise information, it is a convenient channel for import and export enterprises that want to expand their domestic market or find domestic partners. The information covers various industries.

Kompass: Covering multiple countries around the world, particularly outstanding in the European market, with detailed information classification. Enterprises can accurately screen target customers based on industry, region, and other dimensions, making it suitable for companies focused on specific regional markets.

Although yellow pages provide some customer information for businesses, there are many drawbacks in practical applications:

1. Information limitations are significant

The Yellow Pages mainly include basic public information of enterprises, such as name, address, phone number, etc., and almost do not involve key information such as procurement needs, procurement frequency, and historical transaction records of enterprises. It is difficult for enterprises to determine whether customers obtained through yellow pages have actual purchasing intentions, which can easily lead to ineffective communication.

2. Poor authenticity and timeliness of information

The information on some yellow pages platforms is not updated in a timely manner, and the contact information and business scope of the enterprise may have changed, but the information on the yellow pages has not been updated, resulting in the failure of enterprise contact. At the same time, some yellow page platforms do not strictly review information, which may result in false information and pose risks to businesses.

3. Lack of market analysis function

Yellow Pages cannot provide market trend analysis for enterprises, such as the demand situation and import volume changes of a certain product in different countries. Relying solely on the Yellow Pages makes it difficult for enterprises to grasp market trends and develop targeted market expansion strategies.

4. Unable to track competitors

Through the Yellow Pages, companies are unable to understand the customer base, transaction situation, and market distribution of their competitors, and cannot adjust their competitive strategies in a timely manner, which can easily put them in a passive position in market competition.

Compared to yellow pages, Global trade data has significant advantages in assisting enterprise customer development and market expansion:

1. Accurately target customers

Global trade data records specific import and export transaction information, and enterprises can accurately find customers with actual purchasing needs by viewing buyers' purchasing categories, purchasing frequency, purchasing quantity, historical suppliers, and other content. Based on this information, companies can directly establish contact with customers and develop targeted cooperation plans to improve transaction success rates.

2. Assist in market trend analysis

Global trade data can help companies analyze the import volume, growth rate, seasonal changes, and other factors of a certain product in different countries and regions, allowing them to have a clear understanding of which markets have strong demand and which products are highly favored. Based on these analysis results, enterprises can lay out the market in advance and seize business opportunities.

3. Effectively track competitor dynamics

With the help of global trade data, companies can track competitors' export countries, customer names, transaction frequencies, transaction amounts, and other information, and grasp their main markets and customer groups. By analyzing the market strategies of competitors, companies can identify market gaps, develop more competitive solutions, and avoid the red ocean of competition.

4. Reduce transaction risks and cover a wider range of customer resources

Global trade data is based on real import and export trade records of various countries. Enterprises can view detailed information of global importers, such as transaction frequency, purchase volume, purchase cycle, past cooperative suppliers, purchase price range, etc. These pieces of information help businesses gain a comprehensive understanding of their customers' strengths and reputations, develop personalized cooperation plans, reduce trade risks, and discover more potential customer resources.

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Among numerous global trade data platforms, Tendata has become the preferred choice for import and export enterprises due to its outstanding performance.Tendata provides global trade data resources covering 228 countries and regions worldwide, with a cumulative collection of over 10 billion trade transaction details.

Through Tendata's global trade data, companies can conduct in-depth analysis of import and export activities in various countries around the world and grasp market changes. Taking electronic watches (HS code: 9102190000) as an example, enterprises can easily obtain import and export records of electronic watches in 2024, including supplier names, transaction amounts, product quantities, import frequencies, etc., providing strong data support for customer development and market expansion.

In addition, Tendata's data is updated in real-time, providing enterprises with the latest international trade trends, helping them adjust their strategies in a timely manner and maintain market competitiveness.