How Can Import and Export Enterprises Acquire Customers Efficiently: Field Visits or Global Trade Data?

tendata blogTrade Data Provider

ten data blog2025-08-06

1. Field Visits: A Customer-Facing Way of Acquiring Customers

In international trade, field visits, alongside international trade data and global trade data, are important ways for enterprises to establish in-depth connections with customers.

Business personnel personally go to the customer's location to have in-depth face-to-face communication with them, understanding the customer's production and operation status, actual needs and specific requirements for products. This close contact can make customers feel the enterprise's sincerity and attention, laying a good foundation for subsequent cooperation.


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Distinct Advantages of Field Visits


a.  They can enhance customer trust. Through face-to-face communication, enterprises can more intuitively display their strength, product advantages and service professionalism, eliminate customers' doubts, and make customers have a stronger sense of trust in the enterprise.


b.  It is convenient to deeply understand customer needs. In the communication with customers, we can capture the potential needs beyond the customer's words, and timely adjust the communication strategy and product recommendation direction.


c.  Field visits help solve problems quickly. If customers have questions about products or cooperation models, they can be answered and negotiated on the spot, avoiding misunderstandings caused by poor information transmission.


Shortcomings of Field Visits

a.  The cost is high, including transportation, accommodation, catering and other expenses, especially when visiting customers overseas, the cost is even higher, which is a large expense for small and medium-sized enterprises.


b.  The efficiency is low. A field visit can often only connect with one or a few customers, which takes a lot of time and energy, but it is difficult to cover a wider range of customer groups.


c.  The effect of the visit is uncertain. If there is insufficient understanding of customer needs in advance, there may be a situation where the communication is not on the point, resulting in an unsuccessful visit.


2. Global Trade Data: A Strong Support for Improving Visit Efficiency

Global trade data can provide strong support for field visits and make up for their shortcomings. It covers the details of import and export transactions of enterprises in various countries, such as purchasers' purchasing habits, cooperative suppliers, purchasing scale and other information. With the help of these data, enterprises can have a comprehensive understanding of customers before field visits, making the visits more targeted.


Practical Value of Global Trade Data

a. The practical value of global trade data is reflected in many aspects. Firstly, it helps enterprises accurately screen the objects of visit. By analyzing data, we can find customers with real purchasing needs and high matching degree with their own business, avoiding blind visits.


b. It provides a basis for visit communication. After understanding the customer's past purchasing situation and preferences, we can be targeted in the communication and put forward cooperation plans more in line with customer needs. Thirdly, it reduces the risk of visits. By mastering the customer's operating conditions and credit status through data, the possibility of cooperating with bad customers is reduced.


>>Get a Free Demo from Tendata<<


Among many platforms providing global trade data services, Tendata is a reliable partner.Tendata provides trade data resources covering 228 countries and regions worldwide, with a cumulative collection of over 10 billion trade transaction details. Users only need to input product keywords or HS codes to quickly obtain tens of thousands of import and export enterprises with real procurement or supply records latest.


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Through import export data, enterprises can analyze the import and export activities of various countries around the world and grasp global market changes. Taking the Receptacle (HS code: 85366990) as an example, through Tendata, companies can easily obtain the import and export records of electronic watches in 2024, including supplier’s names, transaction amounts, product quantities, import frequencies, etc.


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Tendata updates its data in real-time, providing the latest international trade trends. Enterprises can obtain the latest market information at any time to maintain competitiveness.

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