1. Industry Exhibitions: Important Platforms for Import and Export Customer Acquisition

   
   

In the field of global trade, industry exhibitions are important positions for enterprises to expand customers. Industry exhibitions are offline communication activities that focus on a specific industry or sub sector, aggregating upstream and downstream enterprises (such as manufacturers, distributors, buyers), industry organizations, professional audiences, and media through the concentrated display of products, technologies, services, and other content.

Industry exhibitions can be divided into the following categories:

International level exhibition: radiates the global market, with exhibitors and visitors from multiple countries, representing the highest level of the industry. For example, the Hanover Industrial Fair in Germany (a global benchmark in the industrial sector) and the CES Consumer Electronics Show in the United States (a global trendsetter in consumer electronics).

National level exhibition: With the domestic market as the core, it combines domestic resource integration and international radiation capabilities. For example, the China Canton Fair (covering all categories of foreign trade enterprises and serving as a barometer of China's foreign trade) and the Tokyo International Toy Fair in Japan (focusing on the global toy industry and attracting multinational brands to participate).

Regional level exhibition: Focusing on specific geographical regions (such as East China and Southeast Asia), serving the needs of the industrial chain within the region. For example, the ASEAN Machinery Exhibition (focusing on Southeast Asian manufacturing procurement needs) and the Western China International Equipment Manufacturing Expo (serving industrial enterprises in western China).

Distinct Advantages of Industry Exhibitions

A. They enable face-to-face communication. Enterprises and customers can communicate directly and quickly establish initial trust, and the effect of such on-site interaction is hard to replace by online communication. 

B. Enterprises can display products in kind at exhibitions, allowing customers to intuitively feel the appearance, performance and quality of products, which is more convincing than simple pictures or text introductions. In addition, exhibitions can gather a large number of customer resources in the industry, enabling enterprises to contact many potential customers at one time and improve brand exposure in the industry.

Shortcomings of Industry Exhibitions

 High participation costs are a prominent problem. The total cost of booth rental, personnel travel, sample transportation, etc., for an overseas exhibition often exceeds 100,000 yuan. 

Moreover, although there is a large flow of people at the exhibition site, the proportion of customers with clear purchasing needs is very low. Many people just come to visit out of curiosity. Enterprises need to spend a lot of time receiving them, but it is difficult to obtain effective customer information, resulting in low customer acquisition efficiency.

2. Global Trade Data: A Tool to Make Up for the Shortcomings of Exhibitions

Global trade data can effectively make up for the shortcomings of industry exhibitions and become a powerful tool for import and export customer acquisition. It records the details of import and export transactions of enterprises in various countries, including the name of purchasers, purchased products, purchase quantity, transaction frequency and cooperative suppliers. By analyzing these data, enterprises can accurately lock in active customers with real purchasing needs in the target market.

Core Advantages of Global Trade Data

The core advantages of global trade data lie in precision and efficiency. Enterprises can use it to understand customers' purchasing habits, product needs and the situation of existing suppliers in advance. For example, finding that a customer frequently changes suppliers recently may indicate dissatisfaction with the existing cooperation, which is a good opportunity for enterprises to enter; if the customer's purchase volume continues to increase, it means that their market demand is expanding and they need more sources of goods, so enterprises can follow up in time.

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