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2025-08-13
The previous exhibitions were very crowded and bustling with people coming and going. In recent years, the effectiveness of developing customers for exhibitions seems to have declined compared to before. Many importers and exporters are now exploring the use of global trade data to improve exhibition effectiveness and establish connections with higher quality potential customers.
Why is the effectiveness of exhibitions getting worse and worse? Why do the guests who talked enthusiastically at the exhibition disappear without a trace after the exhibition ends, don't reply to emails, and can't find anyone on the phone, leaving you confused?
The main reasons for this phenomenon are as follows:
1. Buyers' purchasing habits have changed
More and more buyers will first screen suppliers through online channels such as B2B platforms, social media, and industry websites, and exhibitions are only the final confirmation stage.
2. The competition is becoming increasingly fierce, and customers have more choices
At the exhibition site, similar products are crowded, price wars are frequent, customer procurement cycles are prolonged, and decision-making is more cautious.
3. Low transparency of customer information and difficulty in follow-up
Exchanging business cards at exhibitions is just the starting point, as buyers often come into contact with a large number of suppliers at the same time, resulting in vague memories and communication gaps in the future.
4. The cost of exhibiting continues to rise, and the input-output ratio decreases
The costs of booth fees, travel expenses, labor, etc. have been increasing year by year, and the uncertainty of returns has also increased. Especially for small and medium-sized import and export enterprises, the pressure of long-term high cost exhibitions is enormous.
To solve this problem, there is actually an efficient and low-cost way - using global trade data!
So, what kind of assistance can global trade data bring to attracting visitors to exhibitions?
1. Identify target buyers in advance
Utilize global trade data to obtain a list of real buyers before the exhibition and proactively contact them, making the exhibition an opportunity to deepen relationships rather than a first encounter.
2. Master the background information of buyers
By utilizing global trade data to obtain buyers' historical purchasing records, purchasing frequency, and supplier information, it facilitates accurate follow-up after exhibitions and improves conversion rates.
3. Analyze the customer base of competitors
By using global trade data to understand competitors' customer distribution and market strategies, we can identify differentiation entry points and avoid homogeneous competition.
4. Optimize investment return on exhibition
Utilize global trade data to accurately screen target customers before the exhibition, improve the success rate of appointments, and strive for higher transaction rates with less cost.
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In the vast sea of platforms, Tendata stands out as the top-recommended choice—truly a trusted partner for global trade experts!
Comprehensive Data Coverage: Tendata offers global trade data from 228 countries and regions, with a cumulative database of over 10 billion detailed trade transactions. Simply enter product keywords or HS codes, and you can instantly access tens of thousands of companies worldwide with verified buying or selling records.
High Data Accuracy: With a dual process of AI-powered data cleaning and manual verification, Tendata ensures that company names, transaction details, and contact information are accurate—helping you avoid the costly mistake of chasing invalid leads.
Powerful Practical Features: By utilizing global trade data, businesses can monitor global market activity, track industry trends, and discover new opportunities. Tendata can provide 2024’s import and export transaction records, including supplier names, trade volumes, product quantities, and shipment frequencies.
Choose Tendata to turn every piece of global trade data into real business opportunities—and secure your competitive edge in the global market!
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