The previous exhibitions were very crowded and bustling with people coming and going. In recent years, the effectiveness of developing customers for exhibitions seems to have declined compared to before. Many importers and exporters are now exploring the use of global trade data to improve exhibition effectiveness and establish connections with higher quality potential customers.

Why is the effectiveness of exhibitions getting worse and worse? Why do the guests who talked enthusiastically at the exhibition disappear without a trace after the exhibition ends, don't reply to emails, and can't find anyone on the phone, leaving you confused?

The main reasons for this phenomenon are as follows:

1. Buyers' purchasing habits have changed

More and more buyers will first screen suppliers through online channels such as B2B platforms, social media, and industry websites, and exhibitions are only the final confirmation stage.

2. The competition is becoming increasingly fierce, and customers have more choices

At the exhibition site, similar products are crowded, price wars are frequent, customer procurement cycles are prolonged, and decision-making is more cautious.

3. Low transparency of customer information and difficulty in follow-up

Exchanging business cards at exhibitions is just the starting point, as buyers often come into contact with a large number of suppliers at the same time, resulting in vague memories and communication gaps in the future.

4. The cost of exhibiting continues to rise, and the input-output ratio decreases

The costs of booth fees, travel expenses, labor, etc. have been increasing year by year, and the uncertainty of returns has also increased. Especially for small and medium-sized import and export enterprises, the pressure of long-term high cost exhibitions is enormous.

To solve this problem, there is actually an efficient and low-cost way - using global trade data!

So, what kind of assistance can global trade data bring to attracting visitors to exhibitions?

1. Identify target buyers in advance

Utilize global trade data to obtain a list of real buyers before the exhibition and proactively contact them, making the exhibition an opportunity to deepen relationships rather than a first encounter.

2. Master the background information of buyers

By utilizing global trade data to obtain buyers' historical purchasing records, purchasing frequency, and supplier information, it facilitates accurate follow-up after exhibitions and improves conversion rates.

3. Analyze the customer base of competitors

By using global trade data to understand competitors' customer distribution and market strategies, we can identify differentiation entry points and avoid homogeneous competition.

4. Optimize investment return on exhibition

Utilize global trade data to accurately screen target customers before the exhibition, improve the success rate of appointments, and strive for higher transaction rates with less cost.

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