Foreign Trade Procurement Peak is Coming! See What September's Festival Marketing Hotspots You Can Seize?

tendata blogTrade Data Provider

ten data blog31-08-2023

September marks the prelude to entering the Q4 peak season, a long-awaited opportunity for booming orders by every foreign trader! Events like Germany's Oktoberfest, Japan's Respect for the Aged Day, and South Korea's Chuseok Festival are celebrations that, if tapped into, can potentially lead to surges in orders. Without further ado, here's the marketing calendar for September, let's start devising marketing strategies! 

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September 2nd - Vietnam National Day

On September 2nd, 1945, President Ho Chi Minh, a pioneer of the Vietnamese revolution, declared the establishment of the Democratic Republic of Vietnam.

Subsequently, this day became known as Vietnam National Day, one of Vietnam's significant holidays. To celebrate, the country observes a day off.

Tendata Tips

Merchants can prepare in advance with national flags, distinctive attire, ribbons, festive decorations, and more.

September 3rd - Jainmashtami Festival (Hindu)

Jainmashtami Festival is a Hindu holiday, observed every September 3rd, commemorating the birth of Lord Krishna in Hinduism. Hindu followers in countries like India and Bangladesh celebrate this festival.

On Jainmashtami Festival, devotees break a pot suspended in mid-air using a "human tower" formation, celebrating the holiday's arrival.

Tendata Tips

Attire related to the festival, extravagant and playful headgear, and makeup are unique opportunities to boost product sales.

September 3rd - Father's Day (Australia) 

Father's Day in Australia originated in the United States and was initially proposed in 1910 by Sarah Dodd to honor her father. Over time, the holiday spread across the United States and the world, with each region adopting its own commemorative practices. Father's Day was introduced to Australia in the early 20th century. The initial concept was to commemorate Australian soldiers who sacrificed their lives and their families during World War I.

In 1924, Australia designated the first Sunday of September as Father's Day. This day is set aside to remember lost fathers and grandfathers. Father's Day is a popular holiday in Australia, and people express gratitude to their fathers in various ways.

Tendata Tips

Spring outfits, electronic products, socks, ties, cufflinks, and more can be marketed.

Additionally, September is summer in Australia, making it more suitable for organizing outdoor activities with the family, such as fishing, hiking, camping, and surfing.

September 4th - Labor Day (United States & Canada)

The first Monday of September is Labor Day in the United States and Canada, observed on September 4th this year.

For Americans, Labor Day is a tribute to laborers. Celebrations across the U.S. usually involve parades, gatherings, and various festivities.

For Canadians, Labor Day provides a rare three-day long weekend. They view this holiday as the end of summer and spend it engaging in family activities.

Tendata Tips

Balloons, gifts, seasonal products for autumn; sportswear and sports equipment are popular products for merchants to prepare in advance.

September 7th - Brazil Independence Day

On September 7th, 1822, Brazil declared complete independence from Portugal and established the Brazilian Empire. At the age of 24, Dom Pedro I became the King of Brazil, hence the term Brazil Independence Day.

Every year on this day, Brazil holds grand celebrations nationwide. Elaborately decorated floats, military bands, cavalry units, and students dressed in traditional attire parade through the streets.

Tendata Tips

Creating an atmosphere with flags, decorations, clothing, and accessories related to patriotism can be a focus for merchants' marketing efforts.

September 9th - North Korea National Day

In December 1963, the Supreme People's Assembly of North Korea issued a decree designating September 9th as the founding day of the Democratic People's Republic of Korea, also known as National Day.

Each year on September 9th, Pyongyang hosts grand and magnificent celebrations. Events include report meetings, parades, mass demonstrations, group gymnastics performances, galas, and cultural shows.

Tendata Tips

Creating an atmosphere with flags, ribbons, decorations, clothing, and accessories related to patriotism can be prepared in advance.

September 15th - Israel Rosh Hashana

Rosh Hashana, the Jewish New Year, is considered one of the most important holidays for the Jewish people. According to Jewish tradition, Rosh Hashana commemorates the creation of the world and the divine sovereignty.

To celebrate the holiday, Israel observes a national holiday. Barbecues, sports, and family gatherings are essential components of Israel's festive celebrations.

Tendata Tips

Sports products, party supplies, and traditional foods are popular products for merchants.

September 16th - Mexican Independence Day

Mexican Independence Day commemorates Mexico's independence from Spain. To honor Miguel Hidalgo's call to arms known as the "Grito de Dolores," which was issued on September 16th, this day is celebrated as Mexico's Independence Day.

On this day, Mexican soldiers participate in a parade in Mexico City, and people engage in various festive activities.

Tendata Tips

Merchants can prepare in advance with flags, distinctive attire, ribbons, festive decorations, and more.

September 16th - The Munich Oktoberfest

The Munich Oktoberfest, also known as the "October Festival," is one of the world's largest folk festivals. Held annually from late September to early October in Munich, Bavaria, Germany, it lasts for two weeks until the first Sunday in October.

On the first Sunday of Oktoberfest, around 8,000 participants don historical Oktoberfest attire and parade through the city for about 7 kilometers, culminating in the festival grounds.

Tendata Tips

Merchants can pay early attention to beer-related memorabilia, decorations, festive celebration balloons; cannons, traditional clothing, and travel-related categories.

September 23rd - Saudi Arabia National Day

After years of conflict, Abdulaziz Al Saud unified the Arabian Peninsula, and on September 23rd, 1932, declared the establishment of the Kingdom of Saudi Arabia. This day is celebrated as Saudi Arabia's National Day.

Saudi Arabia's National Day is celebrated through traditional folk dances, songs, and other festivities. The country's flags adorn roads and buildings, and people wear green shirts.

Tendata Tips

Undoubtedly, green shirts will be the best-selling items on National Day. Categories related to travel and tourism can also be prepared.

September 26th - New Zealand Independence Day

New Zealand Independence Day commemorates the country's independence from Britain. It's an important holiday for New Zealanders to celebrate their nation's independence and sovereignty. National Day is a celebration of the country's establishment and prosperity.

Tendata Tips

Fireworks, float decorations, outdoor dining utensils, and more can be key categories for reference.

September 29th - Sukkot Festival (Jewish)

This festival commemorates the time when the Jewish people lived in temporary shelters during the 40 years of wandering in the Sinai Desert after the exodus from Egypt.

Coinciding with the harvest season, it's also called the Harvest Festival. Building sukkahs (temporary shelters) in homes is a major feature of the holiday. The festival lasts for eight days. During this time, the Israel Defense Forces usually hold a tank exhibition in Tel Aviv's City Hall Square.

Tendata Tips

Electronics, personal care, clothing, party supplies, and more can be prepared in advance.

September 29th - Harvest Festival (South Korea) 

Originally referring to autumn nights, over time, South Koreans (including those from North Korea and China's Korean ethnic group) have designated the 15th day of the eighth month in the lunar calendar as "Chuseok." It's a festival of harvest and thanksgiving, often celebrated more grandly than even the Spring Festival in this culture.

Every year during the Chuseok holiday in Korea, a spectacular scene called the "Great National Migration" unfolds, akin to China's Spring Festival travel rush.

Tendata Tips

Gifts, traditional foods like rice cakes, fruit wines, and other products related to the holiday will be more popular.

Foreign traders should also note that many countries' school terms typically start in September, so merchants can center their product selections around school supplies and children's items.

Mastering these festival hotspots and preparing targeted marketing strategies, Tendata has thoughtfully prepared the "2023 Essential Global Marketing Calendar for Foreign Traders," selecting over 100 key marketing dates from thousands of festivals worldwide, covering public holidays, religious and traditional cultural festivals.

It also features practical case studies, tips, monthly trending products, and more.

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