Foreign Trade Customers Prefer Suppliers Types

tendata blogTrade Data Provider

ten data blog31-08-2023

prefer supplier,international suppliers,foreign suppliers



In international trade, gaining the trust of customers is crucial. We often rack our brains to develop clients, ponder tirelessly to follow up on them, and exhaust ourselves to revitalize dormant accounts.

While we fret over the difficulty of finding quality customers, customers themselves lament the scarcity of reliable suppliers.


We often ponder what we can offer to customers. Compared to our competitors, what advantages do we possess? We're continuously learning various customer acquisition methods, refining communication skills, and studying how to become adept foreign trade professionals.


However, few of us step into the shoes of our customers to explore the kind of supplier they truly need.


Is it merely because customers need a specific product and we can provide it that we hope for cooperation? In a market increasingly plagued by homogeneity, this assumption can be seen as a mere fantasy.

What kind of supplier do customers need? Let's begin with a question.



Have you ever purchased something through your social media circle?

Among the multitude of overseas shoppers on your WeChat friends list, with the same products, prices, and the fact that neither you nor they know each other, why do you specifically order from A instead of B?


Is it because A updates their social media more frequently?


Is it because A frequently posts "buyer showcases" displaying customer reviews?


Yes.


Daily updates of product images on social media show that A is always "open for business."


Screenshots of customers' orders on social media demonstrate that A enjoys a healthy sales volume.


Buyer showcases that combine images and text on social media reflect A's good reputation.


These continuous "social media" interactions continuously shape A's reputation as being "reliable."


The more you see, the more you trust them.


Overseas buyers operate in a similar fashion.


Price isn't the primary factor in choosing suppliers; reliability is.


How to become a reliable supplier? A well-balanced company introduction.


A concise and clear product introduction.


Present our strength and expertise logically, allowing clients to "see" our reliability.



· Visible Strength

1. Research & Development Team

How many members are there in the R&D team? How is the work divided among them? What is their experience, and what achievements have they made?


Introducing an R&D team composed of skilled and experienced technical professionals can convince clients that we have the capability to optimize products, continuously innovate, and fulfill their needs.


2. Sales Team

By dividing sales channels, regions, or product service scope, companies enable clients to quickly identify the right contact person based on their needs.


Clear division of job responsibilities ensures service efficiency.


3. Management Team

The management team serves as the backbone of the company, leading its development. Notably, showcasing "long-term employees" in introductions is crucial.


Loyal employees strengthen the company. A company with many loyal employees reflects high loyalty and effective management by the leadership team.


Companies with highly loyal employees inspire customer loyalty to the company.


4. Quality Control (QC) Team

From design and sampling to auditing and monitoring, the QC team at the forefront ensures quality control throughout the entire product manufacturing process.


5. Visible Expertise

- Company Environment

Showcasing the company's professional capabilities comprehensively, including the production line, testing rooms, sample rooms, warehouse, office environment, positive client endorsements, objective data, and more. Convince customers that we have the ability to provide high-quality products and ensure on-time delivery.


- Product Introduction

(1)Product Display: Showcase the product's appearance from various angles, enabling clients to understand all details.


(2)Product Function: Fulfilling the most basic customer needs constitutes the fundamental purpose of a product; additional functions are often added benefits.


(3)Product Structure: Especially, list the components inside the packaging in detail, informing customers of the included items. This enables customers to verify completeness upon receiving the product, understand its function, and know how to use it.


(4)Product Safety: Whether the product guarantees human health during use, handling, and sales, and whether it ensures personal and property safety against harm. This can also include whether the product is environmentally friendly.


- Visible Sincerity

When we accomplish the above two points, customers can already see our sincerity.


By comprehensively understanding customer information through Tendata Foreign Trade Communication, combining it with industry developments, and addressing their current pain points and needs with solutions and products that meet their demands, customers are more likely to engage in in-depth communication with us and seize natural opportunities for cooperation.


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