Acquire Customers in International Trade: Challenges and Trends

tendata blogTrade Data Provider

ten data blog2023-11-07

Even as the global trade industry is accelerating due to the impact of the pandemic, it faces increasingly complex challenges. Online traffic booms have tapered off, customer acquisition costs have risen, and traditional sales methods have been disrupted. In this environment, suppliers must overcome these obstacles to acquire customers accurately and break free from growth hurdles.


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I. Where Do Suppliers Struggle to Acquire Customers?

· Diverse Customer Base Hinders Prospecting

With diverse needs across different regions, scales, and industries, suppliers find it challenging to locate potential customers. The unpredictability of trade shows due to pandemic disruptions further compounds the problem.


· Low Brand Visibility Impacts Trust

In a mature cross-border e-commerce landscape, different sectors have established players. Suppliers with lower brand visibility face hesitation from potential buyers, which may lead to missed opportunities.


· Limited Customer Acquisition Channels with High Costs

Existing customer acquisition channels for suppliers come with soaring costs. For instance, search engine advertising has become unsustainable for many small and medium-sized enterprises. Pre-signing activities, such as business and sales personnel engagement, add to the high upfront costs.




II. How Tendata Data Solutions Facilitate Precise Customer Acquisition in International Trade

In the modern era of international trade, proactive customer engagement is key. Tendata distinguishes itself from traditional B2B platforms with a data-driven approach to customer acquisition. Utilizing big data, Tendata offers an in-depth analysis of customer backgrounds, enabling precise targeting of buyers with transaction records and substantial trade potential.


· Big Data-Driven Approach

Tendata leverages data from over 80 countries' customs, 141 countries' internet sources, and commercial data from 198 countries. With a database of 130 million buyers, it sifts through 10 billion daily data points to identify contact information, including emails, phone numbers, and social media profiles. This platform also provides visual reports for market analysis.


· Accurate Targeting and Filtering

Tendata assists international trade businesses in pinpointing and analyzing markets precisely. It allows suppliers to quickly identify high-potential buyers and suppliers by offering insights into decision-makers' contact details and other relevant information.


· Competitive Edge

Tendata's data solutions empower suppliers with the necessary information to build trust and confidence with potential customers. This increased transparency and information enable suppliers to compete effectively in the international trade landscape.



Conclusion:

In the evolving landscape of international trade, acquiring customers has become more challenging due to diverse customer bases, low brand visibility, and increasing costs. However, data-driven solutions like Tendata offer a lifeline to suppliers, helping them accurately target and acquire customers. By utilizing big data, suppliers can mitigate these challenges, ultimately boosting their competitiveness in the global marketplace.





Step 1: Develop Customers and Quickly Create a List of Matching Customers

Tendata iTrader, with customs data of 91+ countries, business data of 198 countries, internet data of 172 countries, 10+ billion trade data, 120 million in-depth enterprise data and 130 million importers/exporters database, comprehensively grasps the existing importers/exporters and new importers/exporters in the target market, and quickly helps you to develop customers; it also provides a variety of search methods, and you can search by them. Tendata also provides a variety of search methods by product, company name, hs code, etc. Intelligent one-key query to quickly develop a list of matching customer groups. (>>> Click to develop customers)



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Step 2: Analyze Customers And Get Contact Information Of Precise Decision Makers

Tendata iTrader, fast batch access to importers and exporters, according to their purchasing volume price and preferences, for you to locate the target customers, while providing target customer information, covering corporate, executive, financial and industry data, etc., a key to dig deeper into the purchasing, executives and other responsible person email, social media, company website and other information, to create the conditions for you to develop customers! (>>> Click to find contact information of importers and exporters)



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Effective Date: 01/07/2026

1. Introduction

Tendata (Shanghai Tendata Tech Co., Ltd., hereinafter referred to as “Tendata”, “we”, “us”, or “our”) is committed to protecting your privacy and data security. This Privacy and Data Protection Policy (“Policy”) explains how we collect, use, store, share, and protect your information when you visit our websites, use our customs data query systems, softwareasaservice (SaaS) platforms, or otherwise engage with our services.

2. Scope

This Policy applies to:
Tendata’s official website and related mobile applications;
Tendata’s customs data analytics software and SaaS offerings;
Communications via phone, email, or offline meetings.
Special Note: The “customs data” referred to in this Policy primarily involves commercial business information in international trade (e.g., importer/exporter names, transaction values, quantities, product descriptions). Tendata does not actively collect sensitive personal information of natural persons (such as biometric or health data), unless you voluntarily provide such information as our client representative.

3. Categories of Information We Collect

We collect information in three main categories:
3.1 Information You Voluntarily Provide
Account Information: name, job title, company name, corporate email address, phone number, and office address.
Communication Content: inquiries, feedback, and attachments submitted through online forms, customer service chats, or email subscriptions.
3.2 Information Generated During Service Use
Search and Query Records: keywords, HS codes, product descriptions, and browsing history entered into our system.
Log Data: IP address, browser type, operating system, access times, and page clickstreams.
Transaction and Contract Information: details of purchased service packages, payment records, and invoice information.
3.3 Information from Third-Party Sources
We may verify your corporate background information from publicly available commercial channels to ensure compliance with our service terms.

4. How We Use Your Information

We use your information for the following legitimate purposes:
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Product Improvement: analysing user behaviour patterns to optimise our data algorithms and user interface.
Marketing and Notifications: sending industry insight reports, product updates, or event invitations, subject to your prior consent.
Legal Compliance and Security: detecting and preventing fraud, maintaining system security, and fulfilling antimoney laundering and export control compliance obligations.

5. Data Storage and Protection

5.1 Storage Location
Your personal and business data are primarily stored on servers located in Shanghai, China, and on Alibaba Cloud’s secure infrastructure. We strictly comply with applicable data localisation requirements.
5.2 Security Measures
Tendata employs industryleading security measures to protect your data:
Transport Layer Security: fullsite TLS 1.3 encryption to ensure secure data transmission.
Storage Encryption: sensitive fields are encrypted using AES256 encryption.
Access Control: a strict internal permission hierarchy, granting access only to authorised personnel on a “minimum necessary” basis.
Backup and Disaster Recovery: automated daily backups to ensure high data availability.

6. Sharing, Transfer, and Disclosure of Your Information

6.1 Sharing with ThirdParty Partners
We only share your data when necessary:
Service Providers: such as cloud service providers (Alibaba Cloud), email delivery services, and payment gateways. These partners are bound by strict data processing agreements.
Legal Requirements: disclosure in response to mandatory requests by Chinese laws, administrative regulations, or judicial authorities.
6.2 Business Transfers
If Tendata is involved in a merger, acquisition, or asset restructuring, your data will be transferred as part of the business assets. We will notify you in advance and require the new entity to continue to comply with this Policy.
6.3 Prohibition on Sale
Tendata explicitly undertakes that we will never sell, trade, or rent your personal data or business secrets to any unrelated third party.

7. Your Data Subject Rights

Under the Personal Information Protection Law (PIPL) and the GDPR, you have the following rights:
Right to be Informed and Right of Access: you may contact us at any time to confirm whether we are processing your personal data and request a copy of that data.
Right to Rectification: you may request correction of inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): under certain circumstances (e.g., when the purpose of processing has been fulfilled or you withdraw consent), you may request deletion of your personal data.
Right to Withdraw Consent: you may withdraw your consent for marketing communications at any time.
Right to Data Portability: you have the right to request that the structured data you provided be transferred to another controller.
How to Exercise Your Rights: Please send an email to [[email protected]] . We will respond within 15 business days.

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We use strictly necessary cookies to maintain login sessions and improve page loading speed. You may disable cookies in your browser settings, but this may affect the functionality of certain features. We do not use cookies to track your crosssite behaviour for profiling.

9. Protection of Minors

Our services are designed for businesses and professionals and are not intended for individuals under the age of 14. If we discover that we have inadvertently collected information from a child, we will delete it promptly.

10. Policy Updates

We reserve the right to update this Policy from time to time. For material changes (e.g., changes in the purposes of data processing), we will notify you prominently via inapp messages or email.

11. Contact Us

If you have any questions, complaints, or suggestions regarding this Policy or data security, please contact our Data Protection Officer:
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Address: 8th Floor, Building 1, No. 20, Lane 91, Eshan Road, Pudong New Area, Shanghai
Data Protection Email:[[email protected]]
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