How Can Businesses Leverage Crm Software to Improve Sales Performance?

tendata blogTrade Data Provider

ten data blog2024-05-06

CRM software is specifically designed for the foreign trade industry to manage customer relationships effectively and track interactions and communication with customers to enhance sales efficiency and customer satisfaction.


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Tendata CRM software includes the following features:(>>7 Days Trial of Tendata CRM System)

1. Customer Information Management:

Tendata CRM software enables businesses to record key information such as customer contact details, transaction history, preferences, and requirements, allowing sales teams to better understand customers and engage in personalized communication.


2. Sales Pipeline Management:

Tendata CRM software allows businesses to track and manage the entire sales process from potential leads to closing deals, ensuring sales teams can promptly respond to customer needs and optimize the sales process. Foreign traders can utilize the customer background check feature on the Tendata platform to identify key decision-makers' contact information and follow up with them to increase the probability of successful orders.

>>Use Tendata to Check the Contact Information of Global Customers<<


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3. Sales Team Collaboration:

Tendata CRM software facilitates information sharing and collaboration among sales teams, enabling team members to understand each other's progress and customer interactions. This helps teams coordinate work more effectively and collectively achieve sales goals.


4. Automation Features:

Tendata CRM software automates routine tasks such as reminders, email marketing, and workflow processes to improve work efficiency and save time.


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How can businesses leverage CRM software to improve sales performance?(>>Check out the Free Demo Provided by Tendata)

1. Customized Marketing Campaigns:

Plan, execute, and track marketing campaigns using Tendata CRM software. By customizing marketing activities and conducting precise customer analysis, attract potential customers and facilitate the conversion of sales opportunities.


2. Quote and Order Management:

Generate and manage quotations, track customer orders, improve order processing efficiency, and reduce errors and loopholes using Tendata CRM software. Foreign traders can visit the Tendata platform to view historical purchase prices of enterprises to determine the pricing strategy that can impress customers and increase the probability of successful orders.

>>Check the Purchase Price of a Company with Tendata<<


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3. Data Analysis and Optimization:

Utilize the data analysis feature provided by Tendata CRM software to gain insights into industry trends, product trends, and market trends. Based on the analysis results, optimize sales strategies and business processes to continuously improve sales performance.


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Privacy and Data Protection Policy
Effective Date: 01/07/2026

1. Introduction

Tendata (Shanghai Tendata Tech Co., Ltd., hereinafter referred to as “Tendata”, “we”, “us”, or “our”) is committed to protecting your privacy and data security. This Privacy and Data Protection Policy (“Policy”) explains how we collect, use, store, share, and protect your information when you visit our websites, use our customs data query systems, softwareasaservice (SaaS) platforms, or otherwise engage with our services.

2. Scope

This Policy applies to:
Tendata’s official website and related mobile applications;
Tendata’s customs data analytics software and SaaS offerings;
Communications via phone, email, or offline meetings.
Special Note: The “customs data” referred to in this Policy primarily involves commercial business information in international trade (e.g., importer/exporter names, transaction values, quantities, product descriptions). Tendata does not actively collect sensitive personal information of natural persons (such as biometric or health data), unless you voluntarily provide such information as our client representative.

3. Categories of Information We Collect

We collect information in three main categories:
3.1 Information You Voluntarily Provide
Account Information: name, job title, company name, corporate email address, phone number, and office address.
Communication Content: inquiries, feedback, and attachments submitted through online forms, customer service chats, or email subscriptions.
3.2 Information Generated During Service Use
Search and Query Records: keywords, HS codes, product descriptions, and browsing history entered into our system.
Log Data: IP address, browser type, operating system, access times, and page clickstreams.
Transaction and Contract Information: details of purchased service packages, payment records, and invoice information.
3.3 Information from Third-Party Sources
We may verify your corporate background information from publicly available commercial channels to ensure compliance with our service terms.

4. How We Use Your Information

We use your information for the following legitimate purposes:
Service Provision and Support: account activation, generation of data analytics reports, processing refunds, and handling technical support requests.
Product Improvement: analysing user behaviour patterns to optimise our data algorithms and user interface.
Marketing and Notifications: sending industry insight reports, product updates, or event invitations, subject to your prior consent.
Legal Compliance and Security: detecting and preventing fraud, maintaining system security, and fulfilling antimoney laundering and export control compliance obligations.

5. Data Storage and Protection

5.1 Storage Location
Your personal and business data are primarily stored on servers located in Shanghai, China, and on Alibaba Cloud’s secure infrastructure. We strictly comply with applicable data localisation requirements.
5.2 Security Measures
Tendata employs industryleading security measures to protect your data:
Transport Layer Security: fullsite TLS 1.3 encryption to ensure secure data transmission.
Storage Encryption: sensitive fields are encrypted using AES256 encryption.
Access Control: a strict internal permission hierarchy, granting access only to authorised personnel on a “minimum necessary” basis.
Backup and Disaster Recovery: automated daily backups to ensure high data availability.

6. Sharing, Transfer, and Disclosure of Your Information

6.1 Sharing with ThirdParty Partners
We only share your data when necessary:
Service Providers: such as cloud service providers (Alibaba Cloud), email delivery services, and payment gateways. These partners are bound by strict data processing agreements.
Legal Requirements: disclosure in response to mandatory requests by Chinese laws, administrative regulations, or judicial authorities.
6.2 Business Transfers
If Tendata is involved in a merger, acquisition, or asset restructuring, your data will be transferred as part of the business assets. We will notify you in advance and require the new entity to continue to comply with this Policy.
6.3 Prohibition on Sale
Tendata explicitly undertakes that we will never sell, trade, or rent your personal data or business secrets to any unrelated third party.

7. Your Data Subject Rights

Under the Personal Information Protection Law (PIPL) and the GDPR, you have the following rights:
Right to be Informed and Right of Access: you may contact us at any time to confirm whether we are processing your personal data and request a copy of that data.
Right to Rectification: you may request correction of inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): under certain circumstances (e.g., when the purpose of processing has been fulfilled or you withdraw consent), you may request deletion of your personal data.
Right to Withdraw Consent: you may withdraw your consent for marketing communications at any time.
Right to Data Portability: you have the right to request that the structured data you provided be transferred to another controller.
How to Exercise Your Rights: Please send an email to [[email protected]] . We will respond within 15 business days.

8. Cookies and Similar Technologies

We use strictly necessary cookies to maintain login sessions and improve page loading speed. You may disable cookies in your browser settings, but this may affect the functionality of certain features. We do not use cookies to track your crosssite behaviour for profiling.

9. Protection of Minors

Our services are designed for businesses and professionals and are not intended for individuals under the age of 14. If we discover that we have inadvertently collected information from a child, we will delete it promptly.

10. Policy Updates

We reserve the right to update this Policy from time to time. For material changes (e.g., changes in the purposes of data processing), we will notify you prominently via inapp messages or email.

11. Contact Us

If you have any questions, complaints, or suggestions regarding this Policy or data security, please contact our Data Protection Officer:
Shanghai Tendata Tech Co., Ltd.
Address: 8th Floor, Building 1, No. 20, Lane 91, Eshan Road, Pudong New Area, Shanghai
Data Protection Email:[[email protected]]
Phone: +021-60898388-8111
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