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12-03-2025
As we all know, the customs data platform is a powerful tool to help foreign trade companies obtain global trade information, analyze market trends, and find accurate buyers. But, how to use customs data to improve business efficiency? What are the differences between customs data platforms on the market? Tendata will take you to an in-depth understanding of the value and usage of customs data platforms.
The value of customs data platforms
Customs data mainly comes from import and export declaration information released by governments of various countries, covering:
✅ Buyer and seller information (importers, exporters, number of transactions)
✅ Product information (HS code, product description)
✅ Transaction details (quantity, amount, mode of transportation, port, etc.)
Companies can use these data to:
📌 Accurate customer development: Find global buyers who are purchasing related products by searching for products or suppliers.
📌 Competitor analysis: Track peers' export markets, major customers and transaction trends.
📌 Market research: Evaluate the market demand for a product in different countries and formulate a better export strategy.
Key factors for choosing a customs data platform
There are many customs data platforms on the market, such as Tendata, ImportKey, Panjiva, TradeMap, etc. When choosing a suitable platform, you should consider the following points:
(1) Data coverage
Tendata: Covers 228+ countries and regions, with the most complete global data, suitable for cross-regional market development.
ImportKey: Mainly focused on several core markets such as the United States, India, and China, with relatively limited data.
Panjiva: Focuses on the United States and Latin American markets, suitable for North American companies.
(2) Data quality and update frequency
Tendata: Updates more than 1 billion customs data every day, and the data source covers customs, business information, company registration, intellectual property, etc.
ImportKey: Data updates slowly, and data for some countries is missing.
TradeMap: Provides macro import and export data, but lacks specific company information.
(3) Enterprise contact information
Tendata: Provides more than 7 million global buyer contacts, including phone, email, and social media information, to help foreign trade customers.
ImportKey: Only provides company name, no specific contact information.
Panjiva: Some buyer information, but not necessarily complete.
(4) Analysis tools and visual reports
Tendata: Supports 10+ dimensional searches (country, port, transaction amount, etc.), provides 17 market analysis reports, and helps formulate export strategies.
TradeMap: Suitable for macro market analysis, but the functions are relatively basic.
ImportKey: Only supports basic data search, no in-depth analysis tools.
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Application scenarios of customs data
✅ Foreign trade companies looking for buyers: by entering HS codes or keywords, find importers who are purchasing related products.
✅ Manufacturers looking for overseas agents: check the list of importers in different countries and find suitable partners.
✅ Monitoring peer export markets: track competitors' export countries, customer distribution, and adjust market strategies.
✅ Industry analysis: determine the global demand trend of a product and provide data support for new product development.
How to use Tendata to efficiently acquire customers?
🚀 Step 1: Accurately screen target customers
Enter the product HS code or keyword to filter out the most matching buyer list.
📞 Step 2: Get buyer contact information
Directly extract the decision maker's email, phone, and LinkedIn information to achieve efficient contact.
📊 Step 3: Analyze competitors
Check the export data of peers, find their customers, and develop targeted development strategies.
📈 Step 4: Develop market entry strategies
Through market trend analysis, understand which countries have strong demand and avoid blind investment.
Which customs data platform is more suitable for you?
If your target market is single and you only need basic data, ImportKey and TradeMap can meet basic needs.
But if you want to obtain global market coverage, more accurate customer information, and in-depth market analysis, Tendata is undoubtedly a better choice.
🔎 Want to know more about Tendata's features? Click here to get a free trial!
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