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Trade Data Provider
28-03-2025
Today, let's talk about an incredibly effective customer development strategy—using trade data to accurately target buyers!
Trade data reveals who is buying your product, how much they are buying, and where they are sourcing it from.
Mastering it can double your customer development efficiency and significantly boost your orders!
Step 1: Target the "Right" Customers
1. Find Buyers with Keywords
On a trade data platform (e.g., Tendata), enter product keywords or HS codes, such as "wig," and instantly access a global buyer list.
Tip: Filter out logistics companies to keep only real buyers!
✅ Pro Trick: Reverse lookup using competitor names—enter your competitor's company name to "steal" their customers!
2. Analyze Buyer Strength
✔ Purchase Volume: A buyer with three years of stable purchasing is a solid golden client!
✔ Price Trends: If a customer consistently buys at high prices, their profit margins are big—send them a competitive quote ASAP!
✔ Supplier Count: Customers who change suppliers every year have low loyalty—try to replace their current supplier!
Step 2: Take Initiative & Communicate Effectively
1. Find Contact Information Smartly
🔍 One-Click Search: Trade data platforms provide instant access to buyers' emails, phone numbers, and LinkedIn profiles.
🔍 Social Media Search: Use the company name + "Purchasing Manager/CEO" to find them on Google, WhatsApp, and Facebook.
Bonus Tip: Different regions prefer different messaging apps! Here are some common ones:
2. Avoid Email Mistakes & Personalize Your Message
🚫 Don't mass-send generic templates! Instead, customize based on the buyer's purchase history:
📩 Example Email:
Subject: Exclusive Offer for [Buyer's Company Name]
Dear [Buyer's Name],
We noticed that your company imported 2,000 Full Lace Wigs in 2024. As one of China's Top 10 Wig Exporters, we can offer you a wider selection at 15% lower prices, with OEM/ODM customization support.
✅ Flexible Payment Terms: 30% deposit + L/C
✅ Extended Warranty: 12 months
✅ Fast Response: Returns/exchanges processed in <48 hours
Attached: Your past 3 years' purchase data (screenshot) – showing that we understand your needs!
Step 3: Structured Follow-Ups to Secure Orders
3-Week Follow-Up Strategy
📅 Week 1: Email + LinkedIn DM (Attach product comparison chart)
📅 Week 2: Phone call + WhatsApp (Send product demo video)
📅 Week 3: Video call + Sample showcase (Highlight exclusive after-sales policy)
Key Rule: Use different channels weekly—don't let the buyer forget you!
Step 4: Track Buyers Who Are Switching Suppliers
Use trade data's "Customer Churn" feature to track buyers who recently
stopped purchasing from their suppliers.
🔍 Example:
You notice that Customer A hasn't ordered from their old supplier for three months?
💡 Instantly reach out!
"We offer 30-day payment terms, and samples can be shipped in 24 hours!"
Your Essential 2025 Toolkit for Import & Export (Tested & Recommended! 🚀)
🔹 Find Buyers Instantly → Enter a product keyword or HS code to get direct access to targeted buyers.
🔹 Market Analysis for 100+ Countries → Check import/export volume for different products to identify new market opportunities.
🎁 Final Bonus: Free Trial of Global Trade Data from 100+ Countries!
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