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11-07-2025
Instead of spending every day posting products, burning money, and stuffing keywords on B2B platforms, it's better to explore another path: using Google to develop customers. However, Google customer development is not as simple as it sounds. Many people mistakenly believe that it only means searching for and contacting clients through Google. In fact, Google is just one part of a much broader approach.
Google-based lead generation involves a wide range of tools and methods—not just basic search, but also global trade data, LinkedIn, and other channels used for deep investigation, analysis, targeting, and outreach. It's a complex but systematic and integrated skill set.
What are the common ways to find foreign customers?
— Global Trade Data Development
Global trade data isn't only useful for finding potential customers. It's equally effective for customer analysis and segmentation. But trade data alone doesn't mean you'll get orders. After gathering data, it's still up to you to reach out, negotiate, and close deals.
When choosing a data provider, be cautious. The market is full of unreliable vendors. Many sell outdated or even fake information. Some contact details belong to freight forwarders, not real buyers. Before purchasing, ask for a free trial or demo to check for critical features—such as filtering out freight agents, data freshness (ideally updated monthly), and consistent units of measurement.
How to use global trade data?
Let's take the example of Tendata, a reputable global trade data platform.
Using the HS Code 870323 as an example, you can filter and identify active importers from the past year. Once you find potential buyers, analyze their trade records, HS codes, suppliers, supply chains, and import regions. This helps assess the buyer's purchasing power and long-term potential. Based on these trade trends, you can identify the right time and angle to initiate communication and build rapport—laying the groundwork for future cooperation.
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Tendata also provides a contact database. By clicking the “Contacts” section, you can access detailed info on decision-makers like purchasing managers and executives, including their email addresses and LinkedIn/Facebook profiles. The platform integrates directly with major social media, making it easier for companies to connect and build relationships with their target contacts.
— Building a Website + SEO
For independent marketing, beyond content and keyword layout, strategies also include building backlinks from SNS platforms and driving traffic through content marketing. If you understand it and take immediate action, you'll see results quickly.
LinkedIn, in particular, is a platform that deserves focused effort. If you're not seeing results, it likely means you're not using it correctly. When done well, LinkedIn can become a massive pool of free traffic and high-quality customer leads.
— Google Maps Outreach
Google is the world's largest and most accurate database. Many platforms derive their data from Google. If you fully leverage this rich resource, you'll never run out of potential customers. If you've been using Google without much success, chances are you're simply not using it the right way.
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