Interview with Peggy, Foreign Trade Manager at Changzhou Huisu Qinye Import and Export Co., Ltd.

I. 7 Years in Foreign Trade: From Mass Emailing to Strategic Prospecting

Peggy has spent seven years in the foreign trade industry, achieving an annual personal sales volume of 10 million RMB and building a customer pool of over 5,000 clients. But her team wasn't always this efficient. At one point, even after sending 100 emails, new staff couldn't get a single inquiry, and existing customer leads were hard to convert.

Peggy, Picture from Tendata

"New hires used to start by blindly sending emails," Peggy recalls. "I remember once, a new team member, Ms. Li, sent over 100 emails and didn't receive a single reply. She just sat there, staring at the screen with tears in her eyes." Scenes like this were common before 2019. The team relied on luck, and their reply rate was below 5%. Most deals came from trade show encounters or client referrals.

That changed when they discovered Tendata.

Now, new team members no longer start by mass-emailing random contacts. Instead, they conduct thorough client research using Tendata's Foreign Trade Intelligence — analyzing key data such as country background, import trends, main products, supplier lists, and historical purchasing information.

Tendata's Panel

For example, they'll study the client's website to understand their positioning, use trade data to estimate purchasing volume and pricing preferences, and even identify opportunities by comparing supplier lists. This way, new hires can understand the customer's needs before the first email, allowing them to tailor their outreach more effectively.

Picture from Tendata's Import Export Platform

II. Landing a U.S. CPET Tray Client with Just Three Emails

In March this year, a new team member, Ms. Li, joined Peggy's team and was tasked with developing U.S. clients for CPET trays.

This time, Peggy didn't tell her to send out mass emails. Instead, she asked her to use Tendata to precisely filter potential clients.

Ms. Li, Picture from Tendata

Step 1: Identify the Right Customers

By entering the keyword “CPET” into Tendata, she quickly filtered out U.S.-based companies that had imported related products in the past six months.

Picture from Tendata's Import Export Platform

One U.S. foodservice company had imported 50,000 similar trays from Europe over the previous three months.

Ms. Li dug deeper — researching their website and finding key contact information. She discovered the company promoted a strong eco-friendly message — and coincidentally, their team had just launched a new biodegradable CPET tray product.

Picture from Tendata's Import Export Platform

Step 2: Three Emails that Closed the Deal

·Email 1: Attached a market analysis report comparing CPET tray prices in the U.S., highlighting cost advantages over European suppliers.

·Email 2: Followed up by referencing the client's sustainability certifications and emphasized that their trays met FDA standards.

·Email 3: Included product images, a trial order quote, and a promise of 100 free test samples for the first batch.

Within half a day of sending the third email, the client replied with their current European pricing and asked how much Ms. Li's company could offer.

Using Tendata, she quickly pulled up three years of the client's historical purchasing data — which showed increasing order volumes.

By analyzing the cost structure and procurement patterns, she confidently offered a price $0.50 lower than their European supplier and reaffirmed the 100 free samples offer.

Picture from Tendata's Import Export Platform

Two weeks later, the order was placed.

Peggy reflected: "In the past, even sending 100 emails might've led nowhere. But now, every move is based on actual customer needs — and our conversion rate has increased by 60%."

III. The True Value of Tools: Saving Time and Reducing Trial-and-Error Costs

The impact of using Tendata has been immediately visible within Peggy's team:

·Higher quality leads: Target accuracy jumped from 15% to 60%

·Shorter sales cycle: From several months to just a few weeks

·Faster onboarding: New hires can independently reach out to clients within 3 days, averaging 12 valid new customers in their first month

"Before, 100 emails might get one reply. Now, after filtering with Tendata, 3 to 5 replies per 10 emails are common," Peggy said with a smile.

She often tells her team:“We're not just selling products — we're offering solutions. Tendata gives us the eyes to see what customers need, but the courage to act still comes from us as foreign trade professionals.”

At Huisu Qinye, morning meetings now regularly include new hires gathered around screens discussing customer profiles, background research, and efficient follow-up strategies.

Tendata hasn't just brought speed — it's changed their entire mindset:

From “hoping for luck” to “looking for patterns”, and from “relying on experience” to “global trade data.”

If you're struggling with "hard-to-find clients" or "no email replies," give Tendata a try — and let every client become the beginning of your next big deal.

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