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10-06-2025
B2B platforms (business-to-business) play a vital role in global trade. These websites empower exporters and importers by offering tools for customer acquisition, market expansion, brand visibility, and efficient transactions. For foreign trade professionals, using the right B2B site can be the fastest way to connect with potential buyers and partners.
But with so many platforms out there, which ones are truly worth your time and investment? In this article, we compare the top 10 global B2B websites based on their web traffic, providing insights into which platforms are most popular among suppliers and buyers.
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1. Alibaba International – alibaba.com
Daily Traffic: 14 million
Launched in 1999, Alibaba International is the world's leading wholesale B2B marketplace. It connects suppliers with global buyers through over 2 billion products, 200,000 suppliers, and 5,900 categories, spanning more than 200 countries and regions. Ideal for bulk sourcing and manufacturing partnerships.
2. KOMPASS – kompass.com
Daily Traffic: 1.2 million
KOMPASS is a trusted B2B directory platform with over 25 million users globally. It features detailed company profiles across 60+ countries, 2.7 million businesses, and 57,000 product categories. A powerful tool for market research, lead generation, and business development.
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3. ThomasNet – thomasnet.com
Daily Traffic: 432.5K
Focused on the U.S. industrial market, ThomasNet connects engineers and procurement professionals with suppliers of products like CNC parts, gaskets, fasteners, and other manufacturing essentials. A go-to platform for North American industrial sourcing.
4. GlobalSpec – globalspec.com
Daily Traffic: 189.8K
GlobalSpec specializes in engineering and industrial products, catering to engineers and technical buyers. The platform offers detailed specifications and supplier info on compressors, motors, bearings, and more.
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5. Global Sources – globalsources.com
Daily Traffic: 139.5K
A multichannel B2B platform connecting verified suppliers with serious international buyers. Known for its trade shows and online sourcing tools, Global Sources is a valuable tool for product discovery and reliable supplier matching.
6. Go4WorldBusiness – go4worldbusiness.com
Daily Traffic: 56.2K
Based in Indonesia, this platform supports global trade across sectors like agriculture, apparel, chemicals, and healthcare. Especially popular with small and medium-sized exporters looking for niche buyers.
7. Liquidity Services – liquidation.com
Daily Traffic: 33.9K
One of the largest U.S. B2B marketplaces for surplus and liquidation inventory. Common categories include electronics, apparel, tools, and computers — ideal for resellers and wholesalers.
>>>> Finding Global Buyers in B2B Platforms <<<<
8. MFG – mfg.com
Daily Traffic: 30.4K
MFG connects buyers with custom manufacturers in industries like textiles, machining, tooling, and molds. A niche B2B site for made-to-order production and industrial partnerships.
9. EC21 – ec21.com
Daily Traffic: 23.5K
Since 1996, EC21 has served as a leading B2B platform with over 1 million trade leads, 3.2 million product listings, and a massive buyer database. Its categories span electronics, medical supplies, food, agriculture, chemicals, and more.
10. TradeKey – tradekey.com
Daily Traffic: 15.2K
Designed for small and medium exporters, TradeKey offers a wide range of sectors including agriculture, manufacturing, and construction. Known for its user-friendly interface and growing buyer network.
📌 Conclusion
Choosing the right B2B platforms can determine how efficiently you reach international customers. Whether you're a startup or a seasoned exporter, analyzing website traffic gives real insight into platform popularity and buyer engagement. Platforms like Alibaba, KOMPASS, and ThomasNet remain dominant, while emerging players like Go4WorldBusiness are gaining ground in niche markets.
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