In 2024, imports and exports in France reached remarkable levels, France's total trade volume of goods exports was 598.3 billion euros, and its total trade volume of goods imports was 679.3 billion euros. The main imported goods in France include energy and industrial raw materials, equipment, etc. The main exported goods are textiles, medicines, agricultural and food products, chemical products and cosmetics, aerospace products, automobiles, energy, etc.

In 2024, the main export trade partners of France are: Germany (77.8 billion euros), the United States (48.5 billion euros), and Italy (48.2 billion euros). The main import partner countries are: Germany (86.6 billion euros), China (71.3 billion euros), and the United States (52.6 billion euros). The demand for imports and exports in France continues to expand, presenting both good challenges and opportunities for suppliers and purchasers.

As the second-largest economy in the European Union, France has a large middle class and consumer market. The French government holds an open attitude towards foreign investment. The development of logistics, finance, technology and other fields provides a broad space for the growth of foreign trade enterprises. Therefore, a thorough understanding of market demands and an analysis of consumer preferences and habits are the crucial first steps in developing the French market.

How to efficiently develop the French market?

1. Major festivals in France

New Year's Day (January 1st

Epiphany (January 6th)

Easter (the first Sunday after the full moon following the vernal equinox

Ascension Day (forty days after Easter)

Pentecost/Pentecost (50 days after Easter)

International Workers' Day/Lily of the Valley Day (May 1st)

National Day (July 14th

Feast of the Assumption: August 15th (Catholic), August 27th (Orthodox)

All Saints' Day (November 1st

Armistice Day (November 11th)

Christmas Day (December 25th)

2. French B2B website

https://fr.kompass.com/en

https://www.golden-trade.com/cnt/gt20/

3. Major search engines in France

A. Google France

https://www.google.fr/

As a widely used search engine around the world, Google provides enterprises with a potential customer base. Through Google search, enterprises can reach Internet users from all over the world, which provides the possibility for them to expand their markets and enhance brand awareness.

B. http://www.seek.fr/

This website is a local search engine frequently used by the French. Its search results mainly come from major French search engines (such as French MSN, French Yahoo, French Google, and some other small French search engines). Therefore, its advantage is that it has a large amount of information, but the disadvantage is that the search results may be rather disorganized.

C. http://www.voila.fr/

One of the commonly used portal websites by the French, it is similar in nature to Sohu and Sina in China. Its search function is not very strong, but the search results are mainly local information in France.

D. http://www.lycos.fr/

This is the French version of the European portal Lycos, which is similar in nature and function to http://voila.fr.

E, http://www.kompass.fr/

The French version of the business search engine Kompass, which provides detailed and comprehensive contact information for French business enterprises.

4. French social media platforms

Facebook, Twitter, Linkedin, Instagram, YouTube, Pinterest, etc

5. Commonly used chat software in France

Whatsapp, Skype, FacebookMessenger, Telegram Messenger, etc.

6. Important exhibitions in France in 2025

EUROPROPRE, Paris Building Maintenance and Cleaning Exhibition

From April 4th to 6th, at the Porte de Versailles Exhibition Hall in Paris

Showcase clean building technologies and environmental protection solutions to serve the European building maintenance market.

TEXWORLD Autumn Edition, the Paris International Fabric Exhibition

From July 1st to 3rd, at the Bourget Exhibition Center in Paris

Building on the popularity of the spring exhibition, focusing on new autumn and winter fabric products, it provides a platform for non-European suppliers to connect with European buyers.

SILMO Paris International Optical Exhibition

From September 26th to 29th, at the Villepin Exhibition Center in the northern suburbs of Paris

The world's second-largest eyewear exhibition features brand zones, designer zones and academic forums. Luxury eyewear accounts for over 90%, covering the European and North African markets.

Apparel Sourcing, Paris

From September 15th to 17th, at the Bourget Exhibition Center in Paris

Gather global ready-to-wear suppliers, promote cooperation in the clothing industry chain, and release autumn and winter fashion trends.

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Utilizing Global Trade Data for Exports and Imports in France

Among various channels, global trade data is one of the most powerful tools to explore the imports and exports of France market. Platforms like Tendata allow companies to identify new opportunities by tracking real-time market trends, analyzing competitors, and pinpointing potential buyers.

Tendata provides market capacity and trend analysis reports, enabling enterprises to design strategic plans and allocate resources effectively for a dynamic imports and exports of France. By combining trade data with localized channels, businesses can secure a strong foothold in the market of imports and exports of France.