How Trade Data Transforms Global Business Strategy: Lessons from a Decade in Foreign Trade

tendata blogTrade Data Provider

ten data blog2025-10-09

After more than a decade in foreign trade, I've spent plenty of time working with trade data. Back in the early years, figuring out a client's import pattern or analyzing how a product was performing in a target market was almost guesswork. Sometimes I had to rely on rumors or send out cold emails, which was both inefficient and usually inaccurate. I paid the price more than once—misjudging a buyer's procurement cycle and ending up with excess stock, or underestimating a competitor and losing deals because of the wrong pricing strategy. I used to think: if only there were a reliable tool that could consolidate customs transaction records worldwide and show clearly who's buying, what they're buying, and at what price.


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As time went on, more and more trade data tools became available. I tried several, but most had issues: some updated too slowly, so by the time I saw the data, the market had already shifted; some had overly complicated interfaces; others looked like they had tons of information, but company names were inconsistent—one buyer could appear under multiple variations, which made cross-checking tedious and error-prone. It wasn't until about two or three years ago, when I started using Tendata, that I felt I had finally found a reliable and user-friendly solution.


One detail that stood out to me is how well Tendata “cleans” its raw data. For example, the same overseas buyer might appear with slightly different spellings, abbreviations, or punctuation across various documents. Other platforms would treat these as separate companies, but Tendata consolidates them into a single entity. They even match English names with their common Chinese translations. It's a small touch, but it saves huge amounts of time and greatly improves accuracy.


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Overall, Tendata feels convenient and trustworthy. The interface is intuitive, the functions are easy to navigate, and the data updates fast enough to keep pace with business demands. Most importantly, the cleaned and standardized data is consistent, which reduces unnecessary verification work and lets me focus on building client relationships and refining market strategies.


Of course, no tool is perfect, and trade data is only one piece of the puzzle—it won't give you the full story. But in today's complex and competitive global trade environment, having a reliable, intelligent platform like Tendata definitely provides more clarity, confidence, and control over the road ahead.

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Effective Date: 01/07/2026

1. Introduction

Tendata (Shanghai Tendata Tech Co., Ltd., hereinafter referred to as “Tendata”, “we”, “us”, or “our”) is committed to protecting your privacy and data security. This Privacy and Data Protection Policy (“Policy”) explains how we collect, use, store, share, and protect your information when you visit our websites, use our customs data query systems, softwareasaservice (SaaS) platforms, or otherwise engage with our services.

2. Scope

This Policy applies to:
Tendata’s official website and related mobile applications;
Tendata’s customs data analytics software and SaaS offerings;
Communications via phone, email, or offline meetings.
Special Note: The “customs data” referred to in this Policy primarily involves commercial business information in international trade (e.g., importer/exporter names, transaction values, quantities, product descriptions). Tendata does not actively collect sensitive personal information of natural persons (such as biometric or health data), unless you voluntarily provide such information as our client representative.

3. Categories of Information We Collect

We collect information in three main categories:
3.1 Information You Voluntarily Provide
Account Information: name, job title, company name, corporate email address, phone number, and office address.
Communication Content: inquiries, feedback, and attachments submitted through online forms, customer service chats, or email subscriptions.
3.2 Information Generated During Service Use
Search and Query Records: keywords, HS codes, product descriptions, and browsing history entered into our system.
Log Data: IP address, browser type, operating system, access times, and page clickstreams.
Transaction and Contract Information: details of purchased service packages, payment records, and invoice information.
3.3 Information from Third-Party Sources
We may verify your corporate background information from publicly available commercial channels to ensure compliance with our service terms.

4. How We Use Your Information

We use your information for the following legitimate purposes:
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Product Improvement: analysing user behaviour patterns to optimise our data algorithms and user interface.
Marketing and Notifications: sending industry insight reports, product updates, or event invitations, subject to your prior consent.
Legal Compliance and Security: detecting and preventing fraud, maintaining system security, and fulfilling antimoney laundering and export control compliance obligations.

5. Data Storage and Protection

5.1 Storage Location
Your personal and business data are primarily stored on servers located in Shanghai, China, and on Alibaba Cloud’s secure infrastructure. We strictly comply with applicable data localisation requirements.
5.2 Security Measures
Tendata employs industryleading security measures to protect your data:
Transport Layer Security: fullsite TLS 1.3 encryption to ensure secure data transmission.
Storage Encryption: sensitive fields are encrypted using AES256 encryption.
Access Control: a strict internal permission hierarchy, granting access only to authorised personnel on a “minimum necessary” basis.
Backup and Disaster Recovery: automated daily backups to ensure high data availability.

6. Sharing, Transfer, and Disclosure of Your Information

6.1 Sharing with ThirdParty Partners
We only share your data when necessary:
Service Providers: such as cloud service providers (Alibaba Cloud), email delivery services, and payment gateways. These partners are bound by strict data processing agreements.
Legal Requirements: disclosure in response to mandatory requests by Chinese laws, administrative regulations, or judicial authorities.
6.2 Business Transfers
If Tendata is involved in a merger, acquisition, or asset restructuring, your data will be transferred as part of the business assets. We will notify you in advance and require the new entity to continue to comply with this Policy.
6.3 Prohibition on Sale
Tendata explicitly undertakes that we will never sell, trade, or rent your personal data or business secrets to any unrelated third party.

7. Your Data Subject Rights

Under the Personal Information Protection Law (PIPL) and the GDPR, you have the following rights:
Right to be Informed and Right of Access: you may contact us at any time to confirm whether we are processing your personal data and request a copy of that data.
Right to Rectification: you may request correction of inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): under certain circumstances (e.g., when the purpose of processing has been fulfilled or you withdraw consent), you may request deletion of your personal data.
Right to Withdraw Consent: you may withdraw your consent for marketing communications at any time.
Right to Data Portability: you have the right to request that the structured data you provided be transferred to another controller.
How to Exercise Your Rights: Please send an email to [[email protected]] . We will respond within 15 business days.

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Our services are designed for businesses and professionals and are not intended for individuals under the age of 14. If we discover that we have inadvertently collected information from a child, we will delete it promptly.

10. Policy Updates

We reserve the right to update this Policy from time to time. For material changes (e.g., changes in the purposes of data processing), we will notify you prominently via inapp messages or email.

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If you have any questions, complaints, or suggestions regarding this Policy or data security, please contact our Data Protection Officer:
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Address: 8th Floor, Building 1, No. 20, Lane 91, Eshan Road, Pudong New Area, Shanghai
Data Protection Email:[[email protected]]
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