In the process of developing import and export customers, finding the key decision-maker is extremely important. If you communicate with someone who is not knowledgeable about the procurement business:

1. They lack the authority to purchase, making the conversation fruitless.

2. The information they relay to the actual decision-maker may be distorted, leading to a significant waste of time and energy.

Therefore, locating the key decision-maker is crucial, yet many people find the task of finding the procurement decision-maker too difficult. So, how can you find the key decision-maker when developing customers?

We need to understand the typical workflow for finding a key decision-maker: Find potential buyers with demand → Find the key  decision-maker and their email address.

1. Identify Potential Buyers

First, you need to find buyers who are actually potential customers with a demand for your product. You can search for lists of buyers through various channels, including:

· Major import and export platforms

· Social networks and search engines

· Google Maps, Yellow Pages, and business directories

· Trade data platforms

· Exhibition websites, industry associations, and government/political organizations

From these sources, you can obtain the buyer's company name, phone number, and company website.

Use this information to understand the company's industry, brand, background, business situation, and turnover, and then select the target customers who show interest and have a need for your products.

2. Uncover the Key Decision-Maker and Their Email Address

Once you have identified a target customer, the next step is to uncover the key decision-maker and their email address. Here are a few methods:

A. Website Mining

When you find a target customer's website, the first thing you should do is check their official site. Many official websites list the name of the owner or person in charge, and if you are lucky, they may directly provide an email address.

B. Search Engine Mining

A common format for key executives' email addresses is usually XX name + corporate email suffix. If you can't find the name on the official website, use search engines or social networks to search for the person in charge. Keywords can include XX Company + owner or director or buyer, etc. Try searching using various job titles. Once you find the name of the person in charge, you can specifically focus on finding their email.

C. Using Professional Tools

In fact, using professional tools correctly can yield twice the results with half the effort. Tendata is an excellent tool for mining customer information.

By simply entering a product name into Tendata, you can instantly export thousands of potential customer lists and immediately find the contact information for these importers and exporters. Tendata can also provide the job title and name of the decision-maker, making it easy to judge whether they are suitable for priority follow-up.

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For example, if we search for "LED Light" on Tendata, we can find 29,577 global importers who have imported LED Lights in 2025. By filtering key information such as import frequency, imported product, and import value, we can identify several companies suitable for our development efforts and focus on them.

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Tendata not only provides a company list but also offers detailed trade information (import price, quantity, product name), HS codes, supply chain information, supplier lists, ports, and other specific data, covering 92 relevant data fields for comprehensive coverage!

Using Tendata, you can also view the company's profile (geographic location, number of employees, company website, etc.) to analyze and assess the company's background. The company information found can be added to the system with a single click in Tendata for subsequent customer management, email marketing, and further new customer development.